During a random street interview in Hong Kong, the phrase "I'm not a millionaire, I'm a billionaire" quickly exploded across global social networks. From a communication perspective, this is not just a statement of wealth figures but also a ceremonial act of publicly confirming one's identity. In informal settings, using casual dialogue lowers the psychological barrier to receiving information, making the content naturally hot-topic and shareable. The fragmented nature of short videos turns this response into a "memory point," which is repeatedly copied in various secondary creations and meme spreads, eventually evolving into part of personal brand assets. This highly recognizable expression further reinforces his representativeness in the crypto circle—not just as an entrepreneur but also as a symbolic figure of this era of wealth.

In the crypto industry, technology is never the only competitive weapon. The power of storytelling also determines capital flow. Many have understood the logic of "storytelling as productivity," and by continuously delivering concise, impactful opinions on wealth, innovation, and future finance, these personal stories and wealth labels are woven into the grand narrative of the industry, which in turn enhances project ecosystems and social influence. The global spread of TRON benefits invisibly from this personal brand spillover effect—when someone becomes a topic of discussion, the technology and ecosystem they represent naturally gain additional attention and trust.

Unlike traditional entrepreneurs who prefer to appear in formal settings, these individuals are more adept at using native online contexts: street interviews, short videos, and discussions on social platforms. This approach is especially effective in the crypto circle.