Gate launches Ondo tokenized stock market, how to break through the competition from CEX?

On September 3, 2025, the encryption asset trading platform Gate announced the launch of the Ondo section and simultaneously opened spot trading, introducing 26 popular Ondo trading pairs in the first phase.

These trading pairs include AAPLON (Apple), METAON (Meta), TSLAON (Tesla), NVDAON (Nvidia) and other well-known tech stocks, as well as SPYON (S&P 500 ETF) and QQQON (Nasdaq 100 ETF) exchange-traded funds.

The trading landscape is changing, new dimensions of CEX competition

The competitive landscape of centralized exchanges (CEX) is quietly changing. According to a report released by CoinGecko, Binance remains in the lead with a 38% market share, but Gate has become a challenger that cannot be ignored.

In April 2025, Gate ranked second globally with a monthly Spot trading volume of $113.7 billion, capturing a market share of 9%. It was also the only mainstream platform that achieved a double-digit month-on-month growth that month, with trading volume surging by 14.4% compared to March.

The growth of Gate is not accidental; its differentiated strategy of "launching thousands of coins" meets the needs of long-tail users, and its flexible coin listing speed can capture market hotspots in a timely manner. This strategy is once again reflected in the launch of the Ondo area.

Ondo Zone Features, 24/7 Trading of US Stocks

The special area launched by Gate in cooperation with Ondo Global Markets adopts a compliant physical asset tokenization model, where all listed tokens correspond to publicly traded stocks and are fully collateralized by assets.

Each Ondo token is fully backed by the corresponding underlying securities and held by a licensed custodial broker. These tokens not only reflect the price movements of the assets but also include dividend reinvestment (after withholding tax), ensuring that investors enjoy the same economic exposure as traditional ownership.

This zone supports 24/7 trading, fractional trading, and on-chain free transfers, allowing users to participate in the Ondo market through USDT, achieving true "borderless trading."

Advantages of Tokenized Stocks, Breaking Traditional Financial Barriers

Tokenization of stocks is not a new concept, but the potential behind it is sufficient to reshape the existing financial landscape. Currently, the total market value of all tokenized stocks is less than 400 million dollars, compared to NVIDIA's single stock market value of over 4 trillion dollars, indicating significant growth potential.

One of the core advantages of tokenized stocks is that it disrupts the traditional trading settlement system. It synchronizes asset ownership transfer with payment through "atomic settlement," breaking free from the efficiency bottleneck of the traditional "T+N" delayed settlement mechanism.

In addition, it can break down the complex barriers of traditional cross-border investment, programming compliance logic such as investor identity verification (KYC) and anti-money laundering (AML) directly into the asset protocol layer, reducing trust intermediaries and manual review processes in the trading process.

Compliance and Security, the Cornerstone of Tokenization

For tokenized assets to truly enter the mainstream market, compliance and security are unavoidable prerequisites. Ondo Finance, as a leading player in the tokenized market (holding nearly 40% of the global tokenized securities market share), has a core strategy that aims directly at the highest barriers in the industry—building a full-process compliance system within the U.S. regulatory framework.

Ondo secured its issuance and circulation in compliance with relevant provisions of the U.S. Securities Act by acquiring the SEC-registered broker Oasis Pro. At the same time, it holds three key financial licenses: Transfer Agent (TA), Broker-Dealer (BD), and Alternative Trading System (ATS).

These three licenses constitute Ondo's powerful business closed loop, enabling it to provide investors with a full-process compliance service from primary market subscription to secondary market trading, forming its core competitiveness.

Gate's Breakthrough Strategy, Activity Design, and User Experience

In the competition among cryptocurrency exchanges, Gate seems to have found a unique "breakthrough point"—building user stickiness through event design.

To celebrate the official launch of the Ondo zone, Gate will hold the CandyDrop event from September 4th 12:00 to September 17th 12:00 (UTC+8). Users participating in trading in the Ondo zone will have the chance to share 384,615 ONDO tokens, with a maximum individual share limit of 220 ONDO.

Gate's event design uses "zero threshold + tiered rewards" to attract new users, encouraging spontaneous sharing through task design. The dynamic reward pool creates a FOMO effect, transforming users from "casually playing" to "seriously engaging."

At the same time, Gate balances the interests of large and small traders through mechanism innovation, avoiding the monopolization of activities by large traders, creating a reputation for "fair competition," and indirectly enhancing the trust level of the platform.

Future Outlook: The Integration of RWA and Financial Markets

RWA (Real World Asset) tokenization is becoming a bridge between traditional finance and encryption finance. It is not just a change in the form of assets, but a restructuring of the market.

In the coming years, the clarity of regulations, the maturity of technology, and the evolution of user habits will determine whether RWA can truly become mainstream. If this trend continues, the collaboration between Gate and Ondo may just be the prelude, with more institutions and platforms joining in.

At that time, global investors may discover that they are living in a "24/7 financial market" without limitations of time and space, and Wall Street will also be revitalized with the support of blockchain.

Future Outlook

Tokenized US stocks are now the third largest RWA asset class, following stablecoins and government bonds, with a market value exceeding $50 trillion. Industry forecasts suggest that the RWA market could reach a size of $5.25 trillion by 2029.

The collaboration between Gate exchange and Ondo Finance not only brings an efficiency revolution of blockchain technology to the traditional stock market but also opens up a new path for centralized exchanges to break through in fierce competition through product innovation and compliance practices.