Swiss luxury watch brand "Franck Muller" announces Solana watch | CoinDesk JAPAN

• Frank Muller has launched a "Phygital" luxury watch collection related to Solana.
• Each watch comes with a QR code that links to the purchaser's Solana wallet.
• Unfortunately, this release comes amidst a series of attacks targeting cryptocurrency holders.

If you have ever thought about flaunting your wealth while wearing a wallet for the cryptocurrency Solana on your wrist, Swiss luxury watchmaker "Franck Muller" has made that wish a reality.

Frank Muller announced a limited edition of 1111 watches featuring a QR code that directly links to the user's Solana address. The price is 20,000 Swiss francs (approximately 24,300 dollars, about 3.5 million yen). It features a unique design that appeals to the Solana community.

That said, the act of flaunting wealth associated with crypto assets is increasingly accompanied by physical risks. Since the beginning of this year, there have been numerous attacks in the crypto asset industry.

A recent case involved the attempted kidnapping of the daughter and grandson of Pierre Noizat, the CEO of the cryptocurrency platform "Paymium," in broad daylight in Paris. The details of the crime were recorded and spread on social media.

This case ended in failure, but there was a case of kidnapping of a man who was a millionaire of crypto assets in Paris before. Police rescued the victim, who suffered a finger amputation.

Additionally, an incident occurred where David Balland, co-founder of the hardware wallet maker "Ledger," and his wife were kidnapped from their home. The two were later rescued by authorities, and the ransom that had been paid was confiscated.

In addition, there have been numerous incidents recently targeting wealthy individuals related to cryptocurrency assets.

Frank Muller proclaims that this collection is a symbol of "phygital (physical-digital)" identity and ownership in the era of cryptocurrency. Indeed, this watch may be a masterpiece that symbolizes cryptocurrency culture. However, for investors, it seems better to be a collector's item that is intentionally understated.