FIFA announced a partnership with Avalanche to develop a dedicated L1 Blockchain to expand its Web3 strategy.

PANews reported on May 22 that, according to CoinDesk, FIFA announced that it would cooperate with Avalanche to develop an exclusive Layer1 blockchain to further expand its Web3 strategy. The blockchain will be built on Avalanche technology (formerly known as Subnet) and will take advantage of its customizable features to meet FIFA needs. This move comes on the heels of the Avalanche9000 mainnet upgrade, aiming to attract more developers to create customized public chains. FIFA is not new to the blockchain space, having previously launched an NFT series on the Algorand chain before the 2022 Qatar World Cup. In April this year, FIFA revealed plans to migrate its NFTs to an EVM-compatible chain. John Nahas, Chief Business Officer of Ava Labs, stated that the technical advantages of Avalanche can support the high-performance needs of global-level applications. Currently, FIFA has only revealed plans to launch a World Cup NFT and digital collectibles platform, without disclosing other specific use cases on the new chain.