Jack Dorsey calls Bitcoin "Delete Satoshi Nakamoto": personal worship affects BTC development, and the smallest unit Satoshi should be changed.

Jack Dorsey, former CEO of Twitter & Square, called for Bitcoin to be rebranded to get rid of Satoshi Nakamoto's personality cult, emphasizing its decentralized nature and provoking deep thinking about Bitcoin's future path. (Synopsis: Twitter founder Jack Dorsey is Satoshi Nakamoto? deBanked CEO throws 51 clues to identify Jack Dorsey) (Background supplement: Cambridge report: Bitcoin mining "clean energy" usage has reached 52.4%, Tesla will restart BTC payments? Jack Dorsey, former CEO of Twitter and fintech company Square (now renamed Block), offered a forward-looking and novel view on the future of Bitcoin, openly pointing out that the mysterious aura and identity of Bitcoin's anonymous founder Satoshi Nakamoto may become a "disruptive factor" in the long run, and may even hinder the pace of Bitcoin's further evolution. Therefore, he believes that the community should abandon Dorsey's rebranding of "abandoning Satoshi Nakamoto" Jack Dorsey strongly urged the Bitcoin community on X to think carefully about a deep "rebranding", the core goal of which is to help Bitcoin get rid of excessive links to any particular founder image. The underlying logic of his emphasis on the importance of discarding or downplaying the symbol "Satoshi Nakamoto" lies in his keen insight into the fundamental contradiction between the continued focus on the anonymous founder and the cult of personality, which is the cornerstone of Bitcoin's existence, the core spirit of "decentralization." Dorsey believes that this tendency to focus too much on the identity of the founder will invisibly make Bitcoin, a revolutionary technology, misunderstood by the outside world as a personal project of a genius, ignoring that this is a truly open peer-to-peer network built and maintained by countless participants around the world, and he has publicly stated: "I think one of the most critical tasks for the community today is to try to get rid of the attachment complex to the identity of the founder." Frankly speaking, the name 'Satoshi Nakamoto' itself already constitutes a distraction." Dorsey further explained that rebranding is not as simple as replacing a name or logo. The more far-reaching significance is that the true vision and core value of Bitcoin as a potential inclusive financial infrastructure and a truly decentralized, censorship-resistant network must be communicated more accurately and effectively to users around the world. He believes that only by continuing to strengthen its community-driven, permissionless, open nature can Bitcoin more effectively attract acceptance and adoption by a wide range of mainstream institutions and individual users, and eventually be understood as a truly global public good, completely free from the image of a technology project tied to any particular individual or organization. Some members of the BIP-177 community agree with Dorsey's views and co-sponsor the new Bitcoin proposal BIP-177, the proposer software developer John Carvalho mentioned that the smallest unit of bitcoin Satoshi should be renamed bitcoin, that is, 1 BTC = 100,000,000 bitcoin, and Dorsey has recently promoted and reposted the proposal on X. The proposal and appeal have been reposted on Twitter more than 1 million times. The BIP-177 pro-BIP-177 community believes that further "depersonalization" will help solidify and strengthen Bitcoin's censorship resistance and its properties as public infrastructure. But on the other hand, a considerable number of supporters may believe that Satoshi Nakamoto's historical contribution and symbolism as the founder of this epoch-making invention of Bitcoin are indelible and should not be easily discarded or deliberately diluted. Read more: 1 BTC = 100 million bitcoins? What exactly is Bitcoin proposal BIP 177? The Dilemma of Decentralization: The Challenge of Brand Consensus However, it is worth noting that in a highly decentralized network ecosystem that lacks a central decision-making body, trying to promote any kind of "rebranding" initiative is bound to be challenging. Jack Dorsey's proposal, while insightful, is bound to provoke diverse and even opposing voices and reactions within the loosely structured but vibrant Bitcoin community. But in fact, there is a fundamental problem in the promotion of any proposal of Bitcoin in the past, how to reach a broad consensus on highly subjective and complex issues such as brand positioning and public image shaping in a system that does not have a central authority and relies on the consensus of participants, which tests the collective wisdom of the community, and more often requires long-term communication, in-depth education and a difficult consensus-building process at the cultural level of the community, which is bound to be a time-consuming and uncertain evolutionary process. Related reports Block completes 3nm "bitcoin mining chip" development, Jack Dorsey: Create a more decentralized BTC mining ecosystem Jack Dorsey donated 21 million magnesium to bitcoin organization OpenSats, while confirming his departure from the BlueSky board Jack Dorsey: Bitcoin is expected to replace the dollar, 1 million magnesium in 2030 Jack Dorsey shouts Bitcoin "delete Satoshi" : Personality cult affects the development of BTC, it is time to change the smallest unit Satoshi" This article was first published in BlockTempo's "Dynamic Trend - The Most Influential Blockchain News Media".