The Z Generation's favorite LABUBU third generation sparks a rush to buy, with the same-name meme coin soaring again.

Labubu, launched by Bubble Mart, is evolving into a cultural meme that transcends borders, and the recent launch of the third-generation plush collection has sparked a rush of sales and driven the meme of the same name higher. (Synopsis: Musk X changes his name to "Kekius Maximus" and changes his avatar!) The meme coin $KEKIUS soared through 66 million magnesium, and the $gork stalled the fire and pulled back) (Background supplement: Thorough investigation of Trump's gold flow!) The Democratic Party named WLF and TRUMP meme coins, and Musk and Justin Sun may also be involved ) Labubu, a Nordic forest elf with pointed ears and fangs and a bad smile, is sweeping the world at an amazing speed, becoming a fashion item, social currency, and even an alternative financial tool in the eyes of Gen Z. Recently, Labubu's third-generation enamel plush collection made a strong debut, which triggered a rush of sales as soon as it was launched. From running out of seconds on domestic e-commerce platforms to queuing up all night at overseas flagship stores, from C-position appearances in hipster street shots to fancy brushing on social media, Labubu is evolving into a cultural meme that transcends borders and accelerates. Behind this global trend, it not only accurately hits the deep desire of young people for personality release and emotional expression, but also has become an alternative asset that the capital market is competing for, not only in traditional collecting circles, but also in the crypto world. Soaring dozens of times in a week, LABUBU, which is popular in Thailand, returns to a market value of tens of millions of dollars Recently, MEME coin $LABUBU has once again become the focus of market attention due to the release of a new series of products. KOLs, including well-known crypto KOL Ansem, posted tweets with Labubu's image, which resonated strongly with the community. According to GMGN data, as of press time, $LABUBU's market capitalization has soared dozens of times from a high of hundreds of thousands of dollars to $18 million in the past week, reaching $9.5 million in the past 24 hours alone. According to Holderscan, the number of $LABUBU holding addresses has increased significantly since May 14, indicating that user engagement and market enthusiasm continue to rise. In fact, this is not the first time that $LABUBU has caused a boom in the market. As early as November 2024, during the outbreak of the MEME coin sector, the market value of the $LABUBU exceeded $20 million, although it was not an officially released MEME coin, but it still became one of the main IP projects that were hotly speculated at that time. The Thai market is an important traffic engine for this round of market. At that time, Labubu had already attracted phenomenal attention in Thailand, and its image frequently appeared on the streets of Bangkok, becoming a representative symbol of trendy culture. From celebrities, such as Blackpink member Lisa once posted a photo with Labubu on Instagram, Thai princess Si Rui Fan used Labubu as a "bag" for daily handbags, etc., to ordinary young people wearing Labubu clothing, and even using its patterns for tattoos. Under the high popularity, Bubble Mart's Labubu-related goods in Thailand were also in short supply for a while, and the popularity even aroused the great attention of the Tourism Board of Thailand, awarding Labubu the title of "Magical Thailand Experience Officer", and holding a grand welcome ceremony, and the Minister of Tourism and Sports personally came to help. According to the 2024 interim financial report released by Bubble Mart, its overseas revenue reached 1.35 billion yuan, a year-on-year increase of 259.6%. Among them, the Southeast Asian market contributed revenue of 560 million yuan, accounting for more than 40% of the total overseas revenue. Labubu's strong performance in Southeast Asia has also boosted investor confidence in its underlying MEME coin. AT THE SAME TIME, ANOTHER THAIHAI LOCAL IP MOODENG (SMALL HIPPO) HAS ALSO BECOME POPULAR AROUND THE WORLD, AND DERIVED THE EPONYMOUS MEME COIN, THE MARKET VALUE HAS BEEN SPECULATED TO HUNDREDS OF MILLIONS OF DOLLARS, DRIVING THE MARKET'S ATTENTION TO THAILAND'S IP ASSETS. Recently, MOODENG's strong rebound has further boosted the market's attention to Labubu, or it may also become an important spillover effect of the $LABUBU market recovery. At present, Labubu's global popularity continues to rise. According to Google Trends, Labubu has far surpassed MEME-related IPs such as MOODENG, PEPE, DOGE and Chillguy in the past 30 days. This shows that Labubu's brand influence and market attention around the world is rapidly climbing, far surpassing other similar MEME projects. From trendy play to social currency, the rise of the cultural economy behind Gen Z The goal of "recreating another bubble mart overseas" is being realized step by step by Labubu's amazing speed out of the circle. From American pop diva Rihanna being photographed hanging a pink Labubu on her bag at the Los Angeles airport, to Hermès veteran Bryanboy also hanging a Labubu doll on a rare platinum bag...... Labubu was jokingly called "success in beauty" by netizens, and behind this popular cultural export, Labubu quietly completed a cultural migration from the trendy play circle to the global mainstream fashion circle. Driven by the star effect, Labubu quickly swept the world. Just at the end of last month, Bubble Mart launched Labubu's third-generation enamel plush product "Forward High Energy" series worldwide, which once again triggered a new round of rush sales and a significant premium in many markets. In addition to the fanatical pursuit of domestic fans, in front of bubble mart stores in Chicago, Los Angeles, London, Milan, New Zealand and Harajuku, Tokyo, fans even queued up all night to snap up their favorite Labubu, which has become a wonder of contemporary global trend culture. Not only offline is hot, online sales are also unstoppable. The Bubble Mart app topped the U.S. App Store shopping list and soared 114 spots to fourth place on the free list, demonstrating its huge appeal in the North American market. On the second-hand trading platform, the premium of the "front high-energy" series Labubu is particularly amazing - the blind box with the original price of only 99 yuan, the general price of ordinary models has increased by 10%-200%, and the premium of hidden models has even reached dozens of times, which can be described as the gold and bitcoin of the trendy game, and has become a "financial artifact" in the eyes of players. On social platforms such as TikTok and Instagram, Labubu is a traffic password. Young people are keen to release short videos such as "blind box unboxing", "trendy outfits with Labubu", "doll wall", etc., and even open exclusive content accounts to quickly gather millions of fans, and the popularity and attention of the topic continue to rise. This fission-like communication path not only amplifies Labubu's social influence, but also constitutes the core lever of Bubble Mart's content and community operations. What is more noteworthy is that unlike the past, which was mainly regarded as a collection or hobby, Labubu has been promoted to become the "universal currency" in the social scene of young people around the world. At Bangkok's Midnight Bazaar and Trend Fair, players exchange hidden Labubu for luxury bags and concert tickets; In Harrods, London, a collector trades a second-hand Hermès Kelly bag for a rare Labubu character; At the Coachella Festival in Los Angeles, some fans exchanged limited edition Labubu for a festival pass...