ATT partners with the Compliance exchange Mobee to launch the IEO platform

In the context of the crypto market's gradual return to fundamentals, project compliance and practical application implementation have become the main theme, real world assets (RWA) are becoming an important starting point to promote the connection between Web3 and the real economy. Advertising Time Trace (ATT), an RWA project that focuses on advertising scenarios and physical consumption, is promoting the sustainable application path of blockchain in advertising and consumption behavior by building products and mechanisms that are closer to the local economic structure.

Recently, ATT announced a strategic partnership with Mobee, a licensed crypto asset exchange in Indonesia, to jointly launch a community-driven IEO platform with the ATT ecological token $ATT as the core participation certificate, and launch the first "001 RWA" product focusing on low-threshold participation and sustainable release mechanism. This cooperation not only expands the application scenarios of $ATT, but also explores a new landing path for Web3 practice in the Southeast Asian market.

This article will explore how ATT promotes the localization of RWA in the Southeast Asian market from various dimensions such as the cooperation path between ATT and Mobee, scenario applications, and ecological collaboration, driving sustainable business innovation through a token mechanism.

Compliance basic support platform operation, $ATT becomes a key participant in the IEO“credential”

Compliance qualifications provide security assurance for the platform

Advertising Time Trace (ATT) is a forward-looking Web3.0 application project that integrates Real World Assets (RWA), Decentralized Physical Infrastructure Networks (DePIN), and Distributed Ledger Technology (DLT), aiming to create an innovative digital advertising ecosystem. ATT Global is based on a unique DA-AIOT-P mechanism (Decentralized Assets - IoT Artificial Intelligence - Payment Methods), efficiently integrating offline advertising resources, e-commerce advertisers, user traffic, and digital technology, opening up Web2 gateways to bring new traffic to the Web3 ecosystem and promote large-scale practical applications.

Mobee is the fastest-growing licensed exchange in Indonesia, providing compliant digital asset trading services to more than 700,000 users and has a significant presence in the local market. It holds a Physical Crypto Asset Trader License (PFAK) issued by the Indonesian Commodity Futures Trading Regulatory Authority (BAPPEBTI). Such platforms must meet high capital requirements, system security standards, user protection mechanisms and regular information disclosure obligations before they can provide compliant digital asset trading services. At the same time, Mobee has also completed the registration and filing with Commodity Future Exchange (CFX), a national crypto asset trading platform in Indonesia.

Compliance background not only enhances platform security but also provides certain guarantees for users participating in the IEO. According to official disclosures, the ATT ecosystem token $ATT has officially been listed on CFX in the form of ATT2 (ID: ATT2-1439), and users can verify relevant information on the CFX official website. This progress lays the foundation for the application of $ATT in the compliant market.

You can search for ATT2 on the CFX official website to find the record information for $ATT.

$ATT Token empowers compliance exchange to complete IEO section, expanding liquidity in new consumer market

In the context of fierce competition among trading platforms for user attention and quality project resources, IEO has become an important competitive tool. As the technical service provider and exclusive partner for this strategic cooperation, ATT has assisted Mobee Exchange in quickly building the IEO product module, and will continue to support the batch launch of multiple potential projects in the future. The ATT ecosystem token $ATT plays a core role in this model, allowing users to stake $ATT to unlock participation qualifications for quality IEO projects.

For Mobee, creating IEO products with differentiated positioning not only enriches its product system but also helps enhance its brand influence and industry competitiveness in the local market. Meanwhile, the user resources accumulated by ATT globally provide strong support for Mobee's internationalization strategy, aiding in user growth and brand expansion in the global market.

From the perspective of ATT, this collaboration marks a key starting point for its strategic layout in the Southeast Asian market, especially in unleashing greater potential for user expansion and ecosystem development in the Indonesian market. The new local users from Indonesia introduced through the IEO model will become an important part of the ATT ecosystem, driving further growth of the ecosystem.

In addition, as a core threshold for participating in the IEO, $ATT holders not only obtain project participation qualifications and incentives through staking, but also engage in community governance, including voting to decide key decisions such as the launch of innovative projects, reflecting the platform's openness and transparency. The application of $ATT in the IEO scenario not only injects new growth momentum into the ecosystem but also solidifies its intrinsic value foundation to a certain extent.

The First IEO Project 「001 RWA」 Focuses on Low Threshold and Liquidity Design

Split assets to adapt to local users' economic levels

According to relevant data, about 90% of Indonesian residents have bank deposits below 5000 RMB. In response to this feature, ATT launched its first IEO product "001 RWA", breaking down assets originally priced at around 320-380 USD into smaller units priced at approximately 5 USD, lowering the participation threshold for users and aligning more closely with the local economic level.

Combining the platform's staking mechanism with the community voting mechanism, this product is expected to gain widespread participation, which will help increase the local usage frequency and ecological penetration rate of $ATT.

Staking Rewards + Continuous Release Mechanism

The total issuance of "001 RWA" is 9 million pieces. Users can subscribe through the Mobee or ATT official website, or obtain 21 pieces of "001 RWA" by staking 5,000 pieces of $ATT. This product adopts a spot release logic, allowing users to continue staking after holding "001 RWA", with $ATT being unlocked proportionally each month.

Compared to the RWA products previously launched by ATT, this mechanism enhances liquidity and convertibility while further strengthening participation incentives, offering greater adaptability and operational flexibility. At the same time, the staking "mining" mechanism built around $ATT has also expanded the use cases and intrinsic value of the token, increasing the motivation of token holders to participate and injecting a more stable growth foundation into the ecosystem.

Unique Token Price Stability Design

According to public information, $ATT has officially launched Mobee, and local users can now trade directly. The editor noticed a rather distinctive design: all $ATT transactions in the platform are completed through independent liquidity pools. At the same time, in order to cooperate with CFX supervision, Mobee adopts a ratio mechanism of "70% token custody + 30% market circulation". The combination of the two not only builds a pricing system that is relatively independent of the external market (the price is more elastic when demand rises), but also effectively reduces market volatility and improves the long-term stability of the token.

Due to the high KYC requirements in Indonesia, such as the need to provide local visa and other materials, there are certain barriers for overseas users to register on Mobee. In response, the ATT team has jointly launched an "internal circulation" mechanism with the platform: users can entrust their $ATT holdings to the official team, which will return equivalent assets based on the average market price of Mobee, thereby providing a channel for global users to indirectly participate in the Indonesian market.

In terms of usage scenarios, users can release $ATT by staking "001 RWA", which drives trading activity. The limited token supply and trading behavior form a positive feedback loop, promoting a steady growth cycle for the token price. Ultimately, $ATT has gradually established a clear and stable internal circulation model in the Indonesian market, enhancing the token's utility and providing users with ongoing motivation to participate.

Optimization of the existing ecological mechanism: Incentive continuation + User acceptance

In order to protect the rights and interests of early ecological users, ATT proposed a scheme similar to "old product replacement". Users who hold the original futures RWA can pledge a certain percentage of assets to exchange for 001 RWA to realize cash in advance. At the same time, the $ATT rewards under the original release mechanism can still be claimed, realizing the parallel incentive of the new and old systems and enhancing user stickiness.

RWA driven Web3 landing new paradigm

In addition to the collaboration with Mobee, ATT has also achieved significant results in its business model and international layout. By digitizing advertising assets, the project not only enhances its financing capabilities but also effectively connects Web2 traffic entry points, opening new paths for the large-scale implementation of Web3 applications.

Currently, ATT has deployed large outdoor advertising screens in Hong Kong's core business districts (Lan Kwai Fong in Central, the Star House in Tsim Sha Tsui, Sugar+ in Causeway Bay, and the World Trade Center), with annual advertising revenue exceeding 2 million USD, serving over 200 advertisers, and connecting with more than 1,000 merchants, forming a stable cash flow and business closed loop.

In the Southeast Asian market, ATT has entered Duck King, a well-known restaurant chain in Indonesia, and cooperated with Sekuya, the largest Web3 community in Indonesia, to launch a virtual IP to penetrate into local consumption scenarios. AT THE SAME TIME, THE PROJECT HAS ALSO ENTERED THE THAI MARKET, COOPERATING WITH KING POWER, A LEADING COMPANY IN THAILAND, TO LAUNCH A NAKED-EYE 3D ADVERTISING SCREEN AT MAHA NAKHON BUILDING, A LANDMARK IN BANGKOK, TO CONTINUE TO EXPAND THE BRAND'S VOICE AND INFLUENCE.

By integrating product mechanisms, offline scenarios, and independent trading systems, ATT is building a sustainable ecological closed loop centered around RWA, bridging Web2 and Web3, and providing the industry with replicable commercialization and implementation path paradigms.