Gold price big pump Gold shop profit margin as low as 1%

Golden Ten Data reported on October 22 that gold prices have risen like crazy again, and the retail gold jewellery prices of many gold brands have exceeded 800 yuan/gram. Under the soaring gold price, many gold shops have not made a lot of money, but have difficulty maintaining. There is an opinion that the successive closures of brand stores are the result of the superposition of the soaring gold price and the impact of the Shuibei model. Operating costs, high return rates and long platform payment cycles have turned gold into a "small profit competition" business. Boss Ai, who opened a store in Shuibei, said frankly that the main gold price has been changing, and it is easy to lose money if it is not made up in time, and now the market is more transparent, and various pressures are superimposed, and the profit margin of their store is only about 1-3%.