Japanese companies Metaplanet and Convano have both increased their holdings of BTC, steadily advancing their Bitcoin treasury strategy.

Two leading Bitcoin treasury companies in Japan, Metaplanet and Convano, announced the latest Bitcoin acquisition plan on Monday. This move highlights that Japanese companies are actively diversifying their balance sheets to hedge against the weakening yen and ongoing risks of monetary policy uncertainty. The actions of these two companies not only bring significant benefits to themselves but also provide an important example for the entire Japanese business community to explore encryption assets.

Metaplanet: Ten increases in ten weeks, holding amount exceeds 20,000 coins

The Tokyo-based company Metaplanet has accelerated its Bitcoin acquisition strategy. The company purchased 136 BTC, worth $15.3 million, bringing its total holdings to 20,136 BTC, with a total value of approximately $2.07 billion. Over the past ten weeks, Metaplanet has been continuously buying on a weekly basis, executing ten separate acquisitions in total, accumulating 7,791 BTC.

The company has consistently emphasized that Bitcoin is a strategic reserve asset and part of its long-term asset diversification policy aimed at enhancing shareholder value. Its treasury performance metrics demonstrate the effectiveness of this strategy. After achieving an astonishing return of 309.8% in the fourth quarter of 2024, Metaplanet recorded returns of 95.6% and 129.4% in the first and second quarters of 2025, respectively. The company also disclosed that its cumulative BTC yen earnings for the current quarter have reached 458 million.

By exercising warrants and redeeming bonds to fund these acquisitions, Metaplanet has maintained the rigorous and systematic approach it described. Analysts note that this has placed the company among the largest corporate Bitcoin holders in Asia. Since adopting a Bitcoin-centric strategy, Metaplanet's stock price has surged over 1,700%, although the company warns that there are multiple factors affecting the stock market aside from digital assets.

Convano: The First Step to Launching a Grand Plan of 21,000 Bitcoins

The beauty and retail service group Convano, known for its chain of nail salons, has announced an ambitious plan to purchase $136 million worth of Bitcoin by November 2025. This investment will be funded through the proceeds of its fifth issuance of ordinary bonds.

This acquisition is the first phase of Convano's "21,000 Bitcoin Financial Supplement Plan," which aims to hold 21,000 BTC by March 2027, accounting for 0.10% of the total Bitcoin supply. Along with the $17 million purchase plan approved earlier this month, Convano's total committed investment amount now exceeds $213 million.

The company's management has positioned Bitcoin as a key "store of value asset" in its corporate treasury, aiming to hedge against the depreciation of the yen and inflation risks. Convano also emphasizes that its strategic considerations go beyond mere hedging to include enhancing shareholder value, maintaining consistency in capital policy, and establishing a unique digital asset brand image.

The Broader Impact of Financial Management Strategies on Japanese Enterprises

These two announcements highlight the changing attitude of Japanese companies towards Bitcoin as a treasury asset. Ongoing low interest rates and exchange rate fluctuations have prompted some companies to explore digital assets as an alternative to holding cash.

Analysts believe that these measures may accelerate the broader adoption of Bitcoin among companies in Japan with large cash reserves. The success of early adopters may encourage more traditional businesses to view Bitcoin as a viable reserve asset rather than merely a speculative tool.

Conclusion

The bold actions of these two companies are not only strategies to respond to macroeconomic challenges but also symbolize a fundamental shift in the attitude of Japanese businesses towards digital assets. Metaplanet's continued accumulation and Convano's grand plans together set a new benchmark for non-financial companies in Japan and even globally. As these pioneers achieve significant returns, it is foreseeable that more companies will follow suit and incorporate Bitcoin into their treasury strategies. This trend not only brings new institutional funds into the encryption market but also marks the evolving status of Bitcoin as a reliable reserve asset, transitioning from a speculative tool to a mainstream financial instrument.