WLFI Launch Adds Billions to Trump Family: A New Crypto Milestone

September 1 has become a date that could reshape the financial history of the Trump family. The launch of the World Liberty Financial (WLFI) token, directly tied to Donald Trump and his sons, instantly boosted their paper fortune by approximately $5 billion.

Crypto surpasses real estate Trump is listed in the project as an “emeritus co-founder,” while his three sons are official co-founders. The family holds less than a quarter of the total WLFI token supply, yet the mere trading debut transformed their portfolio. Digital assets have now overtaken real estate—the family’s traditional cornerstone—as the most valuable part of their wealth. The WLFI debut resembled a major IPO. Only with the opening of secondary markets could the valuation translate into billions of dollars in paper wealth.

A rocket ride for early investors Presale participants bought WLFI at just $0.015 to $0.05. Once trading began, their returns skyrocketed to more than 2,000%, turning some insiders into billionaires almost overnight. In just the first hour, WLFI trading volume reached nearly $1 billion. But such steep growth came with its downside—intense volatility. Data revealed that nearly 80% of the top ten WLFI wallets began selling part or all of their holdings after launch. Only two wallets remained completely untouched.

Politics, crypto, and power The project’s significance extends beyond the Trump family. Other powerful players from the crypto world and foreign capital are also involved. The family’s stake has attracted the attention of both investors and political commentators. When WLFI’s market capitalization approached $10 billion, the family’s share was valued at over $5 billion. This immediately sparked debates over concentration of influence and centralization risks. While WLFI presents itself as a project of global liberty, its governance remains firmly shaped by the Trump family and a small circle of elite backers.

A new chapter in the Trump empire Alongside WLFI, World Liberty also launched USD1, a stablecoin backed by U.S. Treasuries and cash, which is already listed on major exchanges. The family also retains control over a large portion of the $TRUMP memecoin, while their media venture, Trump Media, is valued at around $2.5 billion. For the Trumps, crypto represents a new era—one in which financial power and political influence converge with digital assets. What began as a bold entry into the crypto world has, within just days, turned into a multi-billion-dollar milestone that could reshape their economic future.

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