Data: Eastern Europe saw a decline in Q2 traffic for encryption-native media by 63.1%.

According to a report by Golden Finance, the Outset PR Q2 2025 report shows that while digital assets rose by 21.7% during this period, 63.1% of traffic from crypto-native media in Eastern Europe experienced a decline. The report notes that fluctuations in discovery channels, regulatory factors, and changes in AI-driven traffic recommendations have weakened media exposure. Russia and Poland together accounted for 82% of the traffic. In addition, only 17 media outlets contributed to over 80% of the traffic, indicating a highly concentrated media landscape.

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