According to 36Kr, Xibei Catering Group is facing severe challenges, with founder Jia Guolong stepping down as CEO and Dong Junyi returning to lead the main brand. Due to a decline in business volume, Xibei has carried out large-scale layoffs and store closures, with the current number of stores reduced by nearly half. The internal layoff plan includes unpaid leave, early performance-based severance payments, and “N” times compensation. Jia Guolong is actively seeking funding support and adjusting business strategies, hoping to overcome the difficulties by lowering the average customer spend and optimizing dish preparation. Xibei’s future is full of uncertainty, urgently requiring innovation and market adaptation to reverse the downturn.
西贝レストランに大きな変革：CEOの退任と大規模な店舗閉鎖の動き
According to 36Kr, Xibei Catering Group is facing severe challenges, with founder Jia Guolong stepping down as CEO and Dong Junyi returning to lead the main brand. Due to a decline in business volume, Xibei has carried out large-scale layoffs and store closures, with the current number of stores reduced by nearly half. The internal layoff plan includes unpaid leave, early performance-based severance payments, and “N” times compensation. Jia Guolong is actively seeking funding support and adjusting business strategies, hoping to overcome the difficulties by lowering the average customer spend and optimizing dish preparation. Xibei’s future is full of uncertainty, urgently requiring innovation and market adaptation to reverse the downturn.