【Finance and Economics Live (Cailian Press) April 3 report (Reporter: Wang Yanlin; Intern Reporter: Jiang Yumin)】The Qingming holiday period has seen a batch of releases scheduled all at once. According to data from Maoyan Professional, during this year’s Qingming holiday (April 4 to 6), nearly 20 new films will be released, a significant increase from the 11 films in the same period last year. As of 11:00 on April 3, the preview screenings and presales box office for new Qingming holiday releases in 2026 have already surpassed 56 million yuan; “Me, Xu Ke” / “Me, Like” (“Wo, Xuke”), “The Super Mario Bros. Movie” (“Chaoji Ma Li Ao Yinhe Dazongying”), and “My Mom, Hey” (“Wo de Ma Ye”) are currently ranked the top three on the Qingming holiday new film presales box office chart.
As the first major season after the Spring Festival, the Qingming holiday has traditionally been dominated by potential films with small to medium budgets. According to Maoyan Professional data, as of now, “Me, Xu Ke” (“Wo, Xuke”) is leading with total presales box office of over 31 million yuan; “The Super Mario Bros. Movie” (“Chaoji Ma Li Ao Yinhe Dazongying”) and “My Mom, Hey” (“Wo de Ma Ye”) rank second and third on the presales chart, with box office of 8.11 million and 7.33 million respectively. Films including “The Sunshine Girl Choir” (“Yangguang Nüzi Hechangtuan”) and “Genius Game” (“Tianchi Youxi”) follow closely behind.
Behind the Qingming holiday films, there are no shortage of listed companies. Among them, the female-themed film “Me, Xu Ke” (“Wo, Xuke”) is produced with participation from China Film (600977.SH) and Hengdian Film and Television (603103.SH). The family-hearted comedy film “My Mom, Hey” (“Wo de Ma Ye”) is produced with participation from Huace Film & TV (300133.SZ). The suspense crime film “Genius Game” (“Tianchi Youxi”) is produced by Maoyan Entertainment (01896.HK). The horror thriller film “Butterfly Tower · Scare” (“Hudi Lou · Jinghun”) is produced with participation from China Film, Maoyan Entertainment, Wanda Film (002739.SZ), Hengdian Film and Television, and others.
In terms of film genres, this year’s Qingming holiday covers multiple types such as animation, comedy, suspense, thrillers, and films rooted in reality. Among them, female-themed films have become a major highlight. “Me, Xu Ke” (“Wo, Xuke”), “My Mom, Hey” (“Wo de Ma Ye”), and “The Sunshine Girl Choir” (“Yangguang Nüzi Hechangtuan”) explore mother-daughter relationships, the bond between mother and son, and women’s redemption from different dimensions respectively. In addition, multiple suspense thriller films are crowding into the lineup, including the sequel to the 2024 suspense thriller hit “Yuan-Yang Tower · Scare,” “Butterfly Tower · Scare” (“Hudi Lou · Jinghun”). The predecessor “Yuan-Yang Tower · Scare” (“Yuanyang Lou · Jinghun”) previously won a box office of 130 million yuan. Also included are several domestic suspense films such as “Lin’s Residence No. 37” (“Lin Jia Zhai 37 Hao”), “A Needle-Embroidered Shoe” (“Yi Zhi Xiu Hua Xie”), “Midnight Elevator” (“Wuye Dian Ti”), and others.
The game IP adaptation film “The Super Mario Bros. Movie” (“Chaoji Ma Li Ao Yinhe Dazongying”) is the only imported title in this year’s Qingming holiday lineup. It is produced by Universal Pictures in the United States, with China Film responsible for the import and distribution. Its predecessor, “The Super Mario Bros. Movie” (“Super Mario Bros. Movie”) (“Chaoji Ma Li Ao Xiongdi Dazongying”), was released in 2023 and earned 1.36 billion USD worldwide, building up a certain audience base.
The 2024 Qingming holiday set a box office record with 842 million yuan, while the 2025 Qingming holiday box office declined to 378 million yuan. Regarding this year’s Qingming holiday performance, Song Bin, a veteran film distributor, told reporters from Cailian Press that in 2026 the supply of Qingming holiday films has reached a near-record high, breaking the traditional structure in the past that relied on imported titles and thriller films. Domestic reality-themed films have become the core of the season for the first time; the market shows a competitive pattern characterized by domestic feel-good films leading the way and a high degree of genre differentiation. With multiple thriller films crowded together, betting on dark horses with low budgets, but the overall box office ceiling is expected to be limited; total box office during the season is expected to be around 300 million yuan.
After the Qingming holiday, the May Day holiday will bring yet another wave of moviegoing heat. According to Maoyan Professional data, as of now, 11 new films are expected to be released during this year’s May Day holiday. Among them, the film “The Devil Wears Prada 2” (“Chuan Pu La De Nv Wang 2”), produced by 20th Century Studios in the United States, has attracted significant attention. Currently, the number of people who want to watch on Maoyan is nearly 50,000, ranking first on the “want to watch” chart for this release window. Its predecessor, with a production budget of only 35 million USD, became a global hit when it was released in 2006, collecting 326 million USD worldwide box office.
In addition, the films expected to be scheduled for the May Day holiday include suspense films such as “The Vanished People” (“Xiao Shi De Ren”), with Maoyan Entertainment participating in production, and crime action films such as “The Operations of Battle 1994” (“Han Zhan 1994”), produced by Wanda Film, China Uruyi (00136.HK), and others.
清明档近20部新作が集中、先行販売の興行収入は5600万円突破。映画市場は盛り上がることができるか？
【Finance and Economics Live (Cailian Press) April 3 report (Reporter: Wang Yanlin; Intern Reporter: Jiang Yumin)】The Qingming holiday period has seen a batch of releases scheduled all at once. According to data from Maoyan Professional, during this year’s Qingming holiday (April 4 to 6), nearly 20 new films will be released, a significant increase from the 11 films in the same period last year. As of 11:00 on April 3, the preview screenings and presales box office for new Qingming holiday releases in 2026 have already surpassed 56 million yuan; “Me, Xu Ke” / “Me, Like” (“Wo, Xuke”), “The Super Mario Bros. Movie” (“Chaoji Ma Li Ao Yinhe Dazongying”), and “My Mom, Hey” (“Wo de Ma Ye”) are currently ranked the top three on the Qingming holiday new film presales box office chart.
As the first major season after the Spring Festival, the Qingming holiday has traditionally been dominated by potential films with small to medium budgets. According to Maoyan Professional data, as of now, “Me, Xu Ke” (“Wo, Xuke”) is leading with total presales box office of over 31 million yuan; “The Super Mario Bros. Movie” (“Chaoji Ma Li Ao Yinhe Dazongying”) and “My Mom, Hey” (“Wo de Ma Ye”) rank second and third on the presales chart, with box office of 8.11 million and 7.33 million respectively. Films including “The Sunshine Girl Choir” (“Yangguang Nüzi Hechangtuan”) and “Genius Game” (“Tianchi Youxi”) follow closely behind.
Behind the Qingming holiday films, there are no shortage of listed companies. Among them, the female-themed film “Me, Xu Ke” (“Wo, Xuke”) is produced with participation from China Film (600977.SH) and Hengdian Film and Television (603103.SH). The family-hearted comedy film “My Mom, Hey” (“Wo de Ma Ye”) is produced with participation from Huace Film & TV (300133.SZ). The suspense crime film “Genius Game” (“Tianchi Youxi”) is produced by Maoyan Entertainment (01896.HK). The horror thriller film “Butterfly Tower · Scare” (“Hudi Lou · Jinghun”) is produced with participation from China Film, Maoyan Entertainment, Wanda Film (002739.SZ), Hengdian Film and Television, and others.
In terms of film genres, this year’s Qingming holiday covers multiple types such as animation, comedy, suspense, thrillers, and films rooted in reality. Among them, female-themed films have become a major highlight. “Me, Xu Ke” (“Wo, Xuke”), “My Mom, Hey” (“Wo de Ma Ye”), and “The Sunshine Girl Choir” (“Yangguang Nüzi Hechangtuan”) explore mother-daughter relationships, the bond between mother and son, and women’s redemption from different dimensions respectively. In addition, multiple suspense thriller films are crowding into the lineup, including the sequel to the 2024 suspense thriller hit “Yuan-Yang Tower · Scare,” “Butterfly Tower · Scare” (“Hudi Lou · Jinghun”). The predecessor “Yuan-Yang Tower · Scare” (“Yuanyang Lou · Jinghun”) previously won a box office of 130 million yuan. Also included are several domestic suspense films such as “Lin’s Residence No. 37” (“Lin Jia Zhai 37 Hao”), “A Needle-Embroidered Shoe” (“Yi Zhi Xiu Hua Xie”), “Midnight Elevator” (“Wuye Dian Ti”), and others.
The game IP adaptation film “The Super Mario Bros. Movie” (“Chaoji Ma Li Ao Yinhe Dazongying”) is the only imported title in this year’s Qingming holiday lineup. It is produced by Universal Pictures in the United States, with China Film responsible for the import and distribution. Its predecessor, “The Super Mario Bros. Movie” (“Super Mario Bros. Movie”) (“Chaoji Ma Li Ao Xiongdi Dazongying”), was released in 2023 and earned 1.36 billion USD worldwide, building up a certain audience base.
The 2024 Qingming holiday set a box office record with 842 million yuan, while the 2025 Qingming holiday box office declined to 378 million yuan. Regarding this year’s Qingming holiday performance, Song Bin, a veteran film distributor, told reporters from Cailian Press that in 2026 the supply of Qingming holiday films has reached a near-record high, breaking the traditional structure in the past that relied on imported titles and thriller films. Domestic reality-themed films have become the core of the season for the first time; the market shows a competitive pattern characterized by domestic feel-good films leading the way and a high degree of genre differentiation. With multiple thriller films crowded together, betting on dark horses with low budgets, but the overall box office ceiling is expected to be limited; total box office during the season is expected to be around 300 million yuan.
After the Qingming holiday, the May Day holiday will bring yet another wave of moviegoing heat. According to Maoyan Professional data, as of now, 11 new films are expected to be released during this year’s May Day holiday. Among them, the film “The Devil Wears Prada 2” (“Chuan Pu La De Nv Wang 2”), produced by 20th Century Studios in the United States, has attracted significant attention. Currently, the number of people who want to watch on Maoyan is nearly 50,000, ranking first on the “want to watch” chart for this release window. Its predecessor, with a production budget of only 35 million USD, became a global hit when it was released in 2006, collecting 326 million USD worldwide box office.
In addition, the films expected to be scheduled for the May Day holiday include suspense films such as “The Vanished People” (“Xiao Shi De Ren”), with Maoyan Entertainment participating in production, and crime action films such as “The Operations of Battle 1994” (“Han Zhan 1994”), produced by Wanda Film, China Uruyi (00136.HK), and others.