Amazon is expanding its AI assistant Alexa+ to the UK, marking the first time the assistant has launched outside North America. New Echo users can enjoy a free early access program, after which Prime members can use it for free, while other users will need to pay £19.99 per month. Alexa+ has been customized by a UK-based team for UK context and accents, and can run on Echo devices, Fire TV, and the Alexa app, with plans to support browsers. It also integrates services like OpenTable and The Guardian news.
Amazon is expanding its AI assistant Alexa+ to the UK, marking the first time the assistant has launched outside North America. New Echo users can enjoy a free early access program, after which Prime members can use it for free, while other users will need to pay £19.99 per month. Alexa+ has been customized by a UK-based team for UK context and accents, and can run on Echo devices, Fire TV, and the Alexa app, with plans to support browsers. It also integrates services like OpenTable and The Guardian news.