FIFA partners with Avalanche to implement its own Practical Blockchain | Expanding fan services through Web3

Table of Contents* 1. FIFA Enhances Fan Experience with Its Own Layer 1 Network

• 2. The Next Generation of Fan Experience That FIFA Aims For

• 2.1. Expansion of digital collections utilizing NFTs
• 2.2. Enhancement of Customizability and Wallet Integration

• 3. The potential expanding with the FIFA blockchain
• 4. The Future of "Sports x Web3" as envisioned by FIFA and Avalanche

FIFA Enhances Fan Experience with Its Own Layer 1 Network

FIFA (Fédération Internationale de Football Association) announced on May 22, 2025, the launch of its own Layer 1 network "FIFA Blockchain" utilizing Avalanche (AVAX) blockchain technology.

The new network is a replacement for Algorand (ALGO), with FIFA officially announcing the end of its partnership with Algorand and moving towards Avalanche.

Through this strategic shift, FIFA aims to provide the next generation of digital collectibles (NFTs) and participatory services to a fan base of over 5 billion people worldwide, significantly enhancing the fan experience.

According to the official announcement from Avalanche, the newly established "FIFA Blockchain" will be a custom chain built on the Avalanche platform, and it will start operating with the migration of FIFA's official digital collection service "FIFA Collect."

FIFA announced its plan for a unique blockchain transition starting in April 2024, and will promote its Web3 strategy using a dedicated chain based on Avalanche technology.

🚀 Big News: FIFA Collect Has Migrated to the New FIFA Blockchain! 🌍⚽️

FIFA Collect is now live on the newly launched FIFA Blockchain.

This move enhances our ability to deliver unique digital collectibles and immersive fan experiences, powered by the speed, scalability,… pic.twitter.com/5bXJxRvBKU

— FIFA Collect (@FIFACollect) May 21, 2025

🚀【Big News】FIFA Collect has transitioned to the newly launched "FIFA Blockchain"!🌍⚽️

FIFA Collect has now launched on the FIFA blockchain.

This transition will allow us to deliver more unique digital collectibles and immersive fan experiences.

This new infrastructure, equipped with a fast and scalable environment as well as EVM compatibility, enables smooth integration with popular wallets, ease of access, and further development in the future.

The Next Generation of Fan Experience Aimed by FIFA

The use of the dedicated blockchain announced this time will bring various benefits to fans.

Expansion of digital collections utilizing ### NFTs

First, you will be able to buy and sell memorable moments and memorabilia from soccer as NFTs (non-fungible tokens).

Until now, "FIFA Collect" has been provided on Algorand, but after the transition to the new chain, it will be offered within the Avalanche ecosystem, allowing users to enjoy faster and more stable transactions.

The new "FIFA blockchain" is described as having the capability to process over 6,500 transactions per second, enabling it to handle large-scale events with low fees and high security.

This high-performance network is expected to significantly improve user experience and operational efficiency.

Enhancement of customization and wallet integration

By adopting Avalanche technology, FIFA will be able to design and manage the operational rules and fee structure of the blockchain network on its own.

This allows for complete control over digital items issued on a proprietary blockchain, eliminating the need to rely on existing generic blockchains.

Furthermore, this Avalanche-based FIFA blockchain is built to be Ethereum-compatible (EVM-compatible), allowing common cryptocurrency wallets like MetaMask to be used directly.

After the migration, Algorand-based wallets (such as Pera and Defly) will no longer be usable, and the mechanism will change to access FIFA Collect using EVM wallets like MetaMask.

This is expected to lead to improved user convenience and become an accessible platform for the existing virtual currency (crypto asset) community.

Francesco Abate, CEO of Modex, a development partner, commented, "This migration will enable seamless integration with popular wallets, further enhancing accessibility. With a future-oriented foundation in place, we will be able to provide unique digital collectibles and immersive fan experiences."

Additionally, it is mentioned that the background for choosing Avalanche involved a comprehensive review in terms of transaction performance, security, and customization.

The Potential Expanding with FIFA Blockchain

The first deployment on the FIFA blockchain is the transfer of the aforementioned official NFT marketplace "FIFA Collect", but it is expected that a wider range of services will be provided in the future.

According to some media reports, various applications are being considered, including not only the sale of digital collectibles but also the digital issuance of match tickets, authenticity verification, a real-time fan interaction platform, loyalty programs that include perks and rewards, as well as integrated marketing measures.

Official announcements are awaited regarding future service developments, but FIFA aims to innovate the fan experience through the construction of an integrated Web3 ecosystem based on the Avalanche blockchain.

The Future of "Sports × Web3" as envisioned by FIFA and Avalanche

The use of blockchain technology in the sports industry is rapidly increasing, and the recent partnership between FIFA and Avalanche is one example of this.

FIFA aims to provide a new digital experience that communicates the allure of matches and players more deeply through its own blockchain, further strengthening connections with fans.

This initiative symbolizes the innovation of the sports industry in the Web3 era and has the potential to influence other organizations and events in the future.

The results of blockchain utilization by FIFA and Avalanche have garnered significant attention as a harbinger of the future brought about by the fusion of sports and technology.

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Source: Avalanche Official Announcement

Written and translated by: BITTIMES Editorial Department

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