#Gate 品牌战略重磅升级#

Gate, the world's leading cryptocurrency exchange platform, officially announces the launch of its new international domain Gate.com, along with a new logo aimed at unifying brand recognition, enhancing global influence, and increasing user trust, marking the platform's entry into a new stage of development. This initiative not only continues the brand upgrade theme on the occasion of Gate's twelfth anniversary, but also aligns closely with its vision of becoming the "next-generation super unicorn exchange" proposed at the recent 12th anniversary global gala in Dubai, signifying a critical leap for the platform from leading to pioneering, and from technological innovation to deepening its globalization strategy.
Previously, Gate has officially adopted a new Chinese name "大门", symbolizing the gateway for global users to access the future of cryptocurrency. This unified renewal of the domain name and logo not only showcases the cultural inclusiveness of the brand but also heralds a new chapter for Gate in connecting global users and building a trustworthy ecosystem.
Brand Renewal: From Image Upgrade to Strategic Evolution
As a pioneer in the cryptocurrency industry, Gate has been focused on building a secure, compliant, and innovative digital asset trading ecosystem since its establishment in 2013. Currently, the platform has served over 23 million users globally and supports spot, contract, leverage, and wealth management trading for more than 3,800 cryptocurrencies, ranking third in comprehensive strength worldwide. At the same time, Gate was the first to adopt zero-knowledge technology to verify the security of reserves, ensuring that platform assets are 100% verifiable. According to the latest reserve report, Gate's total reserves exceed $10.865 billion, with a reserve ratio of 128.57%.
This brand refresh not only achieves a qualitative leap in the visual aspect but also utilizes the new domain Gate.com, which represents a key step in the platform's global communication strategy. The domain is concise and powerful, with high recognizability and global applicability, which helps enhance users' awareness, professionalism, and trust in the platform. The new logo employs a more modern and minimalist design language to convey the core concept of "trust as the foundation, technology-driven, continuously evolving," symbolizing the platform's comprehensive upgrades in technology, ecology, and compliance dimensions.
In addition, Gate Group's global website Gate and all local licensed platforms Gate Japan, Gate Dubai and Gate Europe will use Gate to achieve an integrated presentation of global brands and further consolidate Gate's professional image and international influence as the world's top exchange.