（Pengamatan Ekonomi）Liburan Musim Semi Bertemu Qingming Ekonomi Liburan China Menunjukkan Vitalitas

China News Service Beijing, April 7th — (Reporter Liu Wenwen) Multiple regions combine spring break and Qingming holiday into a “mini holiday” of 6 days, sparking a wave of holiday consumption across transportation, tourism, dining, retail, and other sectors, injecting vitality into China’s overall consumption.

Travel during the holiday period is experiencing a strong first growth, with the scale of personnel flow reaching new highs. Data from the Ministry of Transport shows that during this year’s Qingming holiday, the cross-regional personnel flow is expected to exceed 845 million trips, with an average of about 282 million trips per day, a 6% increase compared to the Qingming holiday in 2025.

On April 6th, citizens shop for souvenirs at the cherry blossom store in Yuyuantan Park, Beijing. China News Service reporter Yi Haifei photo

In previous Qingming holidays, tourists mostly chose short trips; this year, after the spring break combined with consecutive days off, tourists are traveling farther and staying longer. Data from the China Tourism Academy shows that medium-distance tourism over 500 kilometers and long-distance tourism over 800 kilometers have increased significantly, with the travel radius and destination radius increasing by more than 10 and 20 percentage points respectively. Data from Tongcheng Travel shows that long-distance family trips have doubled in orders year-on-year, and bookings for flights over 800 kilometers have increased by 80% month-on-month.

Parent-child consumption has become the core theme of this mini holiday, driving an upturn in the entire industry chain including accommodation, transportation, dining, cultural creation, and educational travel. Data from “Qunar” travel platform shows that from April 1st to 6th, the number of passengers aged 13 to 18 on flights increased by 70%; among groups purchasing their “first flight ticket in life” on the platform, children under 12 increased by 73%, with Chengdu, Hangzhou, and Nanjing becoming the most popular “first flight” destinations nationwide.

Various regions are increasing benefits for the people, further stimulating parental and child travel enthusiasm. For example, Nanjing has created a dedicated service platform called “Young Jinling Tour,” releasing 16 boutique educational travel routes; scenic spots such as Huangshan Scenic Area, Wolong Chinese Panda Garden, and Qingcheng Mountain have successively announced ticket discounts for primary and secondary school students. The policy dividends combined with travel demand have boosted regional cultural and tourism consumption. Taking Jiangsu as an example, data from “Fliggy” shows that tourism bookings in the province increased by nearly 40% year-on-year.

While data rises, the upgrading of consumption connotations also serves as a weather vane. Traditional Qingming outings mainly focused on flower viewing, mountain climbing, and park strolling; this year, immersive, cultural, and experiential consumption have become the mainstream new trends.

According to monitoring by the Ministry of Commerce’s big data, during the Qingming holiday, nationwide theme park consumption increased by 11.7% year-on-year, parent-child educational travel orders doubled, and car rental and self-driving orders increased by about 40%. More consumers are willing to pay for high-quality immersive experiences, favoring educational travel, themed vacations, and personalized self-driving trips.

This upgrade from “sightseeing” to “experiencing” is also confirmed by local data: during the Qingming holiday, Sichuan Provincial Library, Cultural Center, and Museum received a total of 1.8367 million visitors, a year-on-year increase of 56.63%. Cultural consumption is growing strongly, with the public shifting from “just passing by” to “immersive cultural experience,” and consumer tastes continuing to advance.

Spring break coincides with Qingming, activating the full-field consumption momentum. From short trips to long-distance roaming, from sightseeing check-ins to in-depth experiences, the vigorous development of holiday economy vividly reflects China’s enormous market potential and also injects momentum into annual consumption growth. (End)