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Keming Food: Akan melakukan pemeriksaan kepatuhan terhadap semua merek dagang dan penggunaan identifikasi yang telah terdaftar saat ini
People’s Financial News, April 8th, Ke Ming Food (002661) stated on the interaction platform on April 8th that the company uses the words “hand-rolled” in the product name because the product is produced through a specific machine process that restores the traditional hand-rolled noodle’s characteristic chewy and smooth texture, as well as its resistance to overcooking and not becoming cloudy in soup, and does not mean that the production process of the product is handmade.
Moreover, the packaging of the product features a transparent window design, allowing general consumers to identify that the noodles are produced industrially based on the appearance, preventing consumers from misunderstanding the manufacturing process.
Currently, the company has organized relevant departments such as legal and marketing to conduct a systematic compliance review of all registered trademarks and logos in use.
For trademarks and product names that may cause consumer confusion or misunderstanding identified during the review, the company will take active measures such as standardizing the use of labels and optimizing product packaging design to eliminate consumer misconceptions.
In the future, the company will upgrade the pre-approval compliance review standards for trademark registration and product naming to prevent similar issues from occurring at the source.
Additionally, a regular market feedback collection mechanism will be established to listen to consumer opinions in a timely manner and continuously optimize product labels and promotional content.