Entertainment Giant Enters Blockchain: Sony Launches Ethereum L2 Network Soneium

As a globally renowned entertainment technology company, Sony has been actively laying out its strategy in the Web3 field. From the metaverse to NFTs and blockchain investments, Sony's exploration in Web3 can be described as cautious and steady. Now, Sony officially enters the public chain race, collaborating with a Japanese public chain developer to launch the Soneium, an Ethereum Layer 2 network based on OP Stack.

The Soneium ecosystem will not only be compatible with existing decentralized applications but also plans to develop innovative services related to Sony's business, integrating Blockchain technology into Sony's products. The official statement indicated that they will be committed to supporting creators in exercising their creativity and enhancing interaction with the fan community.

Given Sony's strong presence in the entertainment industry, including gaming, music, and film, we can boldly predict several key directions that the Soneium ecosystem may focus on developing in the future:

1. GameFi: As a leading company in the gaming industry, Sony has numerous well-known game IPs. Although it may not launch large Web3 games in the short term, it is foreseeable that Sony will utilize existing IPs to develop some small blockchain games, such as card games. It is worth noting that Sony needs to learn from the experiences of other Web3 game developers to achieve "chain abstraction" and "concept abstraction," allowing players not to feel the presence of the blockchain and focus on the enjoyment of the game itself.

2. NFT: Sony is expected to combine its rich film and music IP resources with NFTs to create its own IP NFT market. This not only reduces distribution costs but also attracts other IP owners for collaboration. Sony has previously made attempts in the NFT space, such as partnering with AMC to issue Spider-Man movie NFTs and collaborating with Universal Music Group to launch musician NFTs.

3. Consumer Applications: One of Soneium's main goals is to leverage Sony Group's business and IP to create new services, transforming them into infrastructure for everyday use. As a Web2 giant, Sony has a large user base, which will help promote its Web3 products. With the growing popularity of cryptocurrency, Sony may develop some innovative social applications, such as chat software or social platforms integrated with cryptocurrency features.

These directions all have the potential to bring a large number of new users to Web3. Imagine ordinary players experiencing Sony's high-quality Web3 games for the first time, movie enthusiasts buying NFT tickets for a unique viewing experience, or regular users easily accessing cryptocurrency through Sony-promoted Web3 social platforms. These scenarios could all become opportunities for the mass adoption of Web3.

Soneium is about to launch its testnet, and its Discord community has just opened. For interested users, participating in community activities now offers a chance to earn the OG role.

However, we should also maintain a cautiously optimistic attitude. We hope that the new services related to Sony's business mentioned by Soneium are not just a gimmick to attract testnet users, but can truly bring value to users. Only by focusing on creating high-quality products and a healthy ecosystem can Soneium potentially become an important force in driving the large-scale adoption of Web3.