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MicroStrategy changes name to Strategy, invests $20 billion in bitcoin.
MicroStrategy rebrands, adds bitcoin symbol to logo, invests $20 billion in BTC, aims for $10 billion annual profit despite declining revenue.
MicroStrategy rebrands, adds #bitcoin symbol to logo to emphasize its commitment to #BTC . #MicroStrategy has rebranded and added a bitcoin symbol to its logo to emphasize its commitment. The company reported a 74.3% return in 2024 despite a decline in total revenue. In Q4 2024, the company invested more than $20 billion in bitcoin, making it the largest BTC purchase in history. Michael Sailor, co-founder of , announced the rebranding, emphasizing that "Strategy" represents the company's #core business. . He also emphasized that "Strategy" represents the company's core business. Company executives will explain the change at the company's next performance briefing. The announcement follows Strategy's decision to end its 12-week bitcoin acquisition that began in October. The company had been steadily accumulating BTC and gained momentum in January. However, during that time, Strategy faced a billion-dollar tax bill and the price of bitcoin was subjected to volatility. The new branding makes it clear that Strategy has doubts about bitcoin: according to its Q4 2024 financial report, the company acquired $20 billion worth of BTC, setting a new record for the company. Looking ahead, Strategy predicts that BTC will be worth US$10 billion per year by 2025. Despite such impressive BTC revenues, the company's overall revenue fell 3% year-on-year, mainly due to a sharp 693.2% increase in expenses. Nevertheless, Strategy remains committed to bitcoin. Saylor personally supports BTC and has advocated policy reforms in favor of the cryptocurrency, such as the creation of the U. S. Bitcoin Reserve. However, the recent correction in the bitcoin price has affected the company's share price, although MSTR's share price has risen 580% since the beginning of the year, it has fallen 11% in the past month. Read us at: Compass Investments #TokenEconomy