‘There’s More Upside Potential For Crypto’: GameStop CEO After Buying 4,710 BTC – Here’s How To B...

On May 28, 2025, GameStop made headlines by revealing its first-ever purchase of Bitcoin (BTC), officially kicking off its strategy to hold the cryptocurrency as part of its reserves. The move signals a bold step into the world of digital assets for the video game retailer.

In total, GameStop snapped up 4,710 BTC, funding the purchase through the issuance of convertible notes. It’s a move that mirrors the playbook of companies like MicroStrategy, blending traditional finance with a strong bet on digital assets.

GameStop has purchased 4,710 Bitcoin. pic.twitter.com/gGdr0BRrAv

— GameStop (@gamestop) May 28, 2025

A Resilient Store of Value

In a conversation with historian and prominent Bitcoiner Pete Rizzo, GameStop CEO Ryan Cohen shed light on the reasoning behind the company’s decision to add Bitcoin to its balance sheet. Cohen pointed to a long-term vision and growing confidence in BTC as a resilient store of value in an increasingly digital economy.

Better Than Gold

Cohen believes that “Bitcoin and gold can serve as hedges against the global devaluation of currencies and systemic risk.” However, he sees Bitcoin as having distinct advantages over gold. Among them, he highlights portability, authenticity, and ease of storage—but it’s scarcity that he emphasizes most. “There is a fixed supply of Bitcoin—21 million,” he notes, “whereas with gold, advancements in technology continue to make its true supply uncertain.”

Cohen also pointed to the rapid growth in the supply of gold, driven by ongoing mining and recycling efforts. He warned that this expanding supply might outpace the growth in demand, posing a significant risk to gold’s long-term price stability. In contrast, Bitcoin’s fixed supply of 21 million offers a level of predictability that gold simply can’t match.

Greater Upside Potential

Another point the GameStop CEO emphasizes about Bitcoin is its asymmetric upside potential:

“Gold is a more mature market. It has a market capitalization of around 20 trillion, while bitcoin today is at about 2 trillion. And if the thesis is correct and bitcoin becomes the digital gold we embrace, then there is more upside potential, but we will see what happens. No one has a crystal ball.”

Ryan Cohen, CEO of GameStop.

Cohen shares a similar perspective with Michael Saylor, president of MicroStrategy—the publicly traded company holding the largest amount of Bitcoin in its treasury

Saylor believes Bitcoin could reach millions in value in the coming years. Moreover, he is confident that the current bull cycle still has “fuel” left, with Bitcoin potentially hitting $180,000 this year.

How to Buy Bitcoin

Whether you are a full-time trader or just a casual investor, knowing how best to buy Bitcoin can help you capitalize on market momentum—even faster than most. In this segment, we provide a guide on how to buy Bitcoin without going through the typical long and tedious process

Step 1: Select a Crypto Exchange or Wallet to buy Bitcoin – Among a host of options available, we recommend Best Wallet due to its non-custodial, no-KYC trading environment that allows users to store, buy, sell, and trade Bitcoin alongside other cryptocurrencies with a few clicks.

Step 2: Download the Best Wallet App & Create an Account – The Best Wallet app is downloadable on the Google Play Store and Apple Store. Users only need a valid email address and password to set up their wallets—simple, straightforward, and fast.

Step 3: Set up your Purchase – Once the account has been successfully created, the next step is to set up your Bitcoin purchase by tapping the “Buy” button. It will display a lineup of supported cryptocurrencies. Select Bitcoin, and then enter how much you want to buy.

Step 4: Choose your Payment Method – It is possible to pay via credit/debit cards, bank transfers, Google Pay, Apple Pay, and more. After selecting the payment method, tap the “Buy BTC” button to complete the transaction. If successful, the purchased BTC will arrive in your wallet within a couple of minutes.

Visit Best Wallet

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