Bloomberg Reports XRP is Taking Center Stage, Here’s Why

Riz XRP (@RizXRP), a famous XRP supporter, recently shared a Bloomberg video, claiming that this asset is becoming the focal point. The video highlights the significant rise in the value of the asset and the new attention it is receiving from investors and institutions. It also draws attention to the substantial surge of XRP in November 2024, rising over 400% within three weeks. According to Bloomberg, the price increase is primarily driven by growing optimism that the U.S. Securities and Exchange Commission (SEC) will soon reach a favorable conclusion in the Ripple lawsuit. The price surge began right after former SEC Chairman Gary Gensler announced his resignation date, along with excitement about a new crypto-friendly SEC Chairman. Regulatory uncertainty surrounding XRP has been a central issue for many years, but it is about to come to an end. Ripple and the SEC have reached a settlement agreement and are working to formalize it with the court. Bloomberg notes that XRP "remains stable" in strength following the breakout in November, which has helped the cryptocurrency draw attention from many participants. Incentive Mechanisms and Market Expansion The video also shows some structural factors behind the increasing demand for XRP. A key advantage is the ability for quick payments, providing an average transaction time of three to five seconds, while some other networks can take hours. This speed is particularly appealing in the field of cross-border payments, where efficiency and scalability are valued by financial institutions. Another factor drawing attention is the speculation about the upcoming XRP ( ETF. If approved, such a fund would expand access to XRP for institutional and retail investors, potentially boosting adoption rates. Many spot ETF applications are awaiting SEC approval, and the increased transparency and legitimacy that ETFs provide are seen as significant milestones for any digital asset. Positive Developments Related to XRP The video also highlights the launch of XRP futures contracts on the Chicago Mercantile Exchange )CME(, which adds to the credibility of the asset. Futures products are often associated with more mature markets. They provide investors with a means to hedge against volatility. Finally, Bloomberg highlighted on-chain metrics showing increasing interest in the asset. The number of active addresses holding this currency has risen significantly. Currently, more than 300,000 addresses hold at least 10,000 XRP. This trend indicates a rise in long-term confidence among participants, including whales, who often play a larger role in shaping market behavior. The combination of regulatory clarity, infrastructure growth, and increasing on-chain activity has positioned XRP to draw attention from more cryptocurrency enthusiasts and institutional investors.