Endless Domains on the future of Web3 identity: ‘Own the internet, don’t just rent It’

In the world of Web3, where users are expected to manage multiple wallets, fragmented identities, and a growing list of blockchain-based tools, one question remains unanswered: Who really owns your digital identity?

In a conversation on TheStreet Roundtable, Malak Albaw, host and journalist known for spotlighting disruptive technologies, sat down with Vicky Hissaria, Director at Endless Domains, to unpack the future of decentralized identity — and why domain ownership might be the most underrated power move in Web3.

“Web3 identity is still treated like a developer’s tool,” said Hissaria. “At Endless Domains, we believe it should feel more like owning your passport — something personal, powerful, and intuitive.”

From domain chaos to control

Managing Web3 domains today means navigating a maze of wallets, gas fees, and disconnected registrars. For both individuals and businesses, digital identity still feels fragmented.

That’s where Endless Domains steps in. A unified platform for buying, selling, and managing blockchain domains — like .crypto, .x, .NFT, and .wallet — Endless Domains is building the control panel for Web3 identity.

Their One Bill Feature simplifies renewals, payments, and domain activity into a single transaction.

“We’re doing for Web3 what Google Domains did for Web2 — only better, and without centralization,” Hissaria said.

The real web3 utility layer

But Endless Domains isn’t just a marketplace. It’s infrastructure. With AI-powered domain appraisals, users get data-backed insights on the value of their domains — a move that transforms digital names into investment-grade assets.

“We’ve introduced machine learning into identity management,” said Hissaria. “Our users can now make smarter decisions backed by real-time valuation data.”

On top of that, Endless Domains offers Paired Domains, allowing businesses to bundle their traditional Web2 domains (like .com) with blockchain-based equivalents.

“This is huge for enterprises,” she noted. “It removes friction from Web3 adoption and secures their brand across both digital layers.”

Designed for the DApp era

With wallet-to-DApp integration and seamless domain management tools, Endless Domains positions itself as the identity layer of Web3. Whether you’re an NFT creator, DeFi protocol, DAO, or just a forward-thinking user — the platform offers a single point of access and control.

“Users are tired of juggling logins, dashboards, and tokens,” said Hissaria. “We’re turning domains into a UX upgrade, not a burden.”

From AI valuation tools to paired identities and frictionless management, Endless Domains is creating the toolkit users didn’t know they needed — but won’t be able to live without.

Endless Domains on the future of Web3 identity: ‘Own the internet, don’t just rent It’ first appeared on TheStreet on May 23, 2025

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