NTT Digital, web3 co-creation project party 'web3 Jam' first installment, 'Happy Well Support Team' campaign started jointly with 22 companies | CoinDesk JAPAN

The first campaign of the web3 co-creation project party 'web3 Jam', which explores the potential of co-creation beyond the framework of companies through mutual guest sending using blockchain technology, will start.

NTT Digital announced on January 21 that it will launch the "Happiwell Cheering Team" campaign in collaboration with 22 companies.

web3 Jam is a "co-creation project party that seeks smooth corporate collaboration using blockchain technology", which achieves collaborative measures beyond corporate boundaries based on a common theme with blockchain as the infrastructure. It has also been adopted by the Ministry of Economy, Trade and Industry's "FY2023 Digital Public Goods Construction Verification Project Utilizing Web3.0 and Blockchain".

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Cross-Company Collaboration on Common Themes

The theme of the first campaign is "Happy & Wellness." Sanrio's popular unit "Hapi Danbu V" is the cheerleader, with participating companies becoming cheer members (cheer company), supporting the creation of opportunities for a wide range of users of participating companies to "support healthy minds and bodies."

In the campaign, 22 participating companies each set a mission. By achieving the mission and collecting stamps, you can receive a digital card of "Happy Dungeon", as well as have the chance to win prizes offered by each company through a lucky draw.

On the campaign site, a special movie of 'Happy Well Support Team' using the new song 'Happy Danbu!' by 'Happy Danbu' is also available.

■Campaign site:
■ Campaign plan: From January 21st to March 2nd.

According to the release, the campaign has the following three features:

1. By enjoying various missions with the goal of acquiring health through digital cards and prizes won in the lottery, you can gain opportunities to acquire habits and knowledge that lead to wellness.

2. "Happy Danbu" that can only be seen here The digital cards that can be obtained in the campaign use 3D anime with the original design of "Hapidanbui".

3. Corporate Joint Campaign with 22 Companies

22 companies from various industries come together, each showcasing their individuality, to collectively liven up the campaign with the theme of 'wellness'.

On the same day, participating companies have also announced their releases.

In addition, "Hapidanbui" is a unit consisting of 6 male characters: Pochacco, Tuxedosam, Keroppi, Badtz-Maru, Hangyodon, and Pekkle the Duck. Formed in 2020, it celebrated its 5th anniversary in 2025.

|Text: Takayuki Masuda ｜Image: From the release