Web3 Gamer Characteristics Survey: More Hardcore, More Experienced

Recently, a survey targeting Web3 gamers revealed the unique characteristics of this emerging group. The survey shows that, compared to traditional gamers, Web3 gamers exhibit more hardcore and sophisticated traits.

Main Findings

• 87% of Web3 gamers have engaged in digital item trading in games.
• Male players account for 72% among Web3 gamers, higher than the 59% of traditional gamers.
• Web3 players are more inclined towards MOBA games, with a preference level that is twice that of traditional players.

Market Penetration Rate

The popularity of cryptocurrencies is rising in the current U.S. gaming market, but Web3 games are still in their infancy. Surveys show that only 6% of surveyed gamers have experienced Web3 games.

Players who hold a critical attitude towards Web3 games mainly come from two groups: new casual players and experienced hardcore players.

Web3 Gamer Profile

Compared to traditional gamers, Web3 gamers exhibit the following characteristics:

• Higher male ratio (73%)
• Age concentrated between 25-34 years old
• Mostly urban residents
• Higher income level
• Strong technical literacy

Gaming Habits and Preferences

Web3 gamers exhibit more hardcore characteristics:

• Weekly gaming time on console/PC is 22-25% higher than the average level.
• Prefer hardcore game types such as MOBA and MMO.
• Low interest in puzzle and life simulation games.
• Experienced in digital item trading
• Focus more on competition, community, and branding, rather than mere entertainment.

Industry Insights

1. Game studios need to define their target audience: whether it is aimed at hardcore early adopters or a broader casual player base.

2. Developing interesting and engaging new games helps to change traditional players' perceptions of Web3 games.

3. Simplify the onboarding process for Web3 games, reduce the cognitive threshold, and shorten the time for players to enjoy the experience.

4. Learn from the economic design experience of traditional successful games (such as Diablo, World of Warcraft, etc.).

5. Emphasize the optimization of UI/UX, the establishment of onboarding for newcomers, and anti-fraud mechanisms.

By gaining a deep understanding of the characteristics and needs of Web3 gamers, game developers can better design products that meet market demands, promoting the healthy development of the Web3 gaming industry.