A Turkish ride-hailing company plans to invest 50% of its cash reserves in Bitcoin and other Crypto Assets.

A Turkish ride-hailing company recently announced a new financial strategy that has caught the market's attention. This company, listed on the American division of the New York Stock Exchange, plans to allocate part of its cash reserves to purchase Crypto Assets as a new approach to asset management.

The company has initially decided to invest about 20% of its cash reserves in Bitcoin. However, they also reserve the possibility of further increasing the investment ratio in Crypto Assets, potentially using up to 50% of their cash reserves to purchase digital coins in the future. In addition to Bitcoin, the company is also considering purchasing other mainstream Crypto Assets, such as Ethereum and Solana.

The ride-hailing service provider stated that their Crypto Assets investment strategy is long-term, planning to gradually increase their holdings over time. The company emphasized that this new strategy is not expected to affect its current business operations or established business plans.

This move reflects that some companies are beginning to view Crypto Assets as an alternative option for cash management, despite the high volatility of the Crypto Assets market. As more traditional companies enter the Crypto Assets space, this could have a profound impact on the entire industry.