A publicly listed company focused on environmentally friendly cleaning products has recently made a surprising decision for the market. CleanCore (stock code ZONE) announced on September 8th Eastern Time that it will officially include DOGE in its asset portfolio using funds from a private sale.

This move immediately triggered a strong reaction in the market. The stock price of ZONE surged over 40% in after-hours trading, while the price of DOGE also rose by about 7%. This action not only put CleanCore in the spotlight but also reignited the heated discussion about whether companies should include cryptocurrency in their asset allocation.

It is reported that CleanCore has purchased 285.4 million DOGE, valued at approximately $68 million. Even more noteworthy is that the company has set an ambitious plan: to increase its holdings to 1 billion coins within 30 days, with the ultimate goal of controlling 5% of the circulating supply of DOGE.

Behind this strategic transformation, CleanCore stated that this move aims to achieve asset diversification and establish closer connections with the younger generation of consumers. However, market analysts are more concerned about whether this highly volatile cryptocurrency can bring more substantial profits to the company.

It is worth noting that CleanCore has specifically hired Marco, the head of the business department of the DOGE Foundation, as the company's investment director, responsible for cryptocurrency investment strategies and risk management. Marco revealed that the company will adopt measures such as batch purchases, hedging operations, and cold wallet storage to minimize investment risks.

This bold move has sparked widespread discussion in the financial community regarding traditional companies venturing into the cryptocurrency space. Some believe this could signal that more traditional enterprises will begin to consider incorporating cryptocurrencies into their asset allocation strategies. However, experts also warn that given the high volatility of the cryptocurrency market, companies need to carefully assess potential risks when making similar decisions.

With CleanCore's move, the integration of cryptocurrency and traditional businesses seems to be accelerating. This could not only change the financial strategies of enterprises but also have a profound impact on the entire cryptocurrency ecosystem. All parties in the market will closely monitor the development of this emerging trend, as well as the opportunities and challenges it may bring.