Recently, Notcoin has created a wave on the Telegram platform as the first game on the TON blockchain. Since its launch in early January this year, the game has attracted over 35 million users, with daily active users reaching as high as 5 million, placing it among the top five channels on the Telegram platform.

The success of Notcoin can be attributed to several key factors. First, it relies on the massive platform of Telegram, which has 900 million monthly active users, providing a strong user base for the game. Second, the game mechanics are simple and straightforward; players only need to click on the screen to earn virtual currency, greatly lowering the entry barrier. In addition, the game cleverly incorporates social elements, encouraging players to invite friends to join, with both parties receiving rewards. This design effectively promotes user growth.

The community operation strategy of Notcoin is also worth paying attention to. The game development team places great importance on community building, providing players with opportunities to join discussion groups and team up to complete tasks, which not only enhances user engagement but also creates a positive community atmosphere. This "community-driven" gaming model showcases tremendous potential, while also bringing more attention to the development of the TON ecosystem.

However, we also need to view the future development of Notcoin objectively. Currently, the gameplay is relatively simple, and the rewards for new users are not generous enough. How to maintain long-term user activity and continuous innovation capability will be an important challenge for the Notcoin team.

Overall, the rise of Notcoin not only showcases the potential of blockchain games based on large social platforms but also provides new ideas for the development of Web3 games. With more innovative projects emerging, we have reason to expect that the TON ecosystem will usher in more exciting developments.