on-chain MEME Token Launch Platform Analysis

The on-chain MEME Token launch platform is a decentralized platform built on blockchain, aimed at simplifying the creation process of MEME Tokens. It provides tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility for users.

Functionality of the Launch Platform

The structural advantages of the launch platform are highly aligned with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community dependence of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal compared to other types of token issuance platforms.

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MEME Launch Platform Development Documentary

The emergence and maturity of the MEME launch platform

The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, simplicity, and viral distribution over due diligence or investor protection.

Since mid-2024, Pump.fun has gained significant attention, despite the most competitive alternatives holding only a small market share. The issuance of Pump.fun's MEME Token surged, reaching an unprecedented peak by the end of 2024 and remaining active into early 2025.

The rise of new competitors in the MEME launch platform

By late April 2025, the competitive landscape of the on-chain MEME launch platform began to shift. New entrants such as LetsBonk, Believe, and Boop quickly gained attention. These platforms collectively eroded the previous dominance of Pump.fun.

According to relevant data, Pump.fun's market share fell to a historical low of 56% on May 12, 2025. Its Token graduation rate dropped to just 0.82%, far lower than emerging competitors. Boopdotfun and LetsBONK.fun have significantly higher graduation rates of 4.41% and 1.45%, respectively.

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MEME Token drives the May on-chain activity rebound

In the past 30 days, the total market capitalization of MEME tokens has increased by 47%, and trading volume has surged by 160%. The growing activity on the MEME launch platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has grown by 17.3% compared to the beginning of this month, with the MEME sector being regarded as a major contributor to this growth.

Top Projects

Pump.fun

Pump.fun has established itself as the largest MEME launch platform on Solana, fully leveraging Solana's low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million Tokens in just 13 months.

As a leading platform in the field, Pump.fun has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. Pump.fun lowers the barrier to creating MEME tokens through a no-code interface tailored for non-technical users.

Mechanism:

On Pump.fun, the Token launch process is fully automated. The platform uses a supply-demand driven joint curve pricing model and does not include a pre-sale phase, effectively reducing early arbitrage risks.

Once the Token's market value reaches $69,000, the Token will automatically be listed on PumpSwap and an initial liquidity of $12,000 will be injected. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.

This mechanism significantly lowers the threshold for issuing MEME tokens and facilitates the rapid rise of Pump.fun during the MEME cycle.

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LaunchLab

LaunchLab adopts a mechanism similar to Pump.fun, utilizing an automated joint curve model for Token issuance and pricing. Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations.

Mechanism:

1. Third-party integration: The core advantage of LaunchLabs lies in its architecture that supports third-party integrations. According to its web interface, LaunchLab has integrated with over 10 third-party platforms.

2. Highly customizable: LaunchLab further enhances its launch framework by providing two different modes:

   • JustSendIt Mode: Designed for standardization and rapid issuance, this mode allows users to launch a Token with minimal configuration.

   • LaunchLab mode: Supports custom parameters, including total supply of the Token, the proportion of Tokens allocated to the joint curve, and Token lock settings.

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Believe

Believe, originally named Clout, is a SocialFi platform focused on celebrity token issuance. Since its launch, the Believe platform has facilitated the issuance of over 24,000 tokens, with a peak daily issuance close to 5,000 tokens and a maximum market share of 13.6%.

Mechanism:

The launch of Believe's Token adopts a socially driven issuance model, allowing users to deploy tokens on the blockchain by simply posting tweets with specific tags and specifying the token name on social platforms through its "X Trigger" mechanism.

The platform uses a dynamic joint curve model, with initially high transaction fees designed to prevent bot sniping. As trading volume increases, the fees gradually decrease and stabilize at 2%.

Once the market value of the Token exceeds $100,000, it will automatically be listed on the trading platform. Developers are incentivized by sharing 1% of the total trading fees (2%).

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Boop.Fun

Boop.Fun is a MEME Token launch platform developed by the co-founder of PancakeSwap.

Mechanism:

Boop.Fun integrates the core mechanisms of Pump.fun and Believe, offering two issuance pathways: creating a Token directly through the platform or triggering on-chain deployment by posting tweets with specific tags on social media.

The platform's native Token $BOOP is the foundation of its incentive system. Active Token creators receive daily $BOOP airdrops, while holders receive rewards proportionate to their Token holdings, encouraging long-term participation.

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Conclusion

For a MEME launch platform to achieve long-term viability, it must be built on a strong core mechanism or technological innovation that can effectively address current market challenges. Pump.fun remains a leading platform in the MEME launch platform space, while Believe shows strong growth momentum and has the potential to gain more market share in the long run.

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Key Challenges Facing the MEME Token Launch Platform

Currently, the MEME launch platform faces two fundamental challenges:

1. User protection mechanism: The platform must mitigate user losses by addressing project quality and trading fairness. This requires the implementation of robust project screening mechanisms and anti-bot measures.

2. Multi-chain deployment capability: Expanding to a multi-chain architecture can achieve wider accessibility and cost optimization, but it also brings technical challenges. Effective multi-chain scaling is crucial for the long-term growth of the MEME Token ecosystem.

Looking to the future, those MEME launch platforms that can address the aforementioned core challenges or introduce innovative mechanisms to reshape the incentives for users and developers may stand out in the ever-evolving on-chain launch landscape and become noteworthy participants.

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