Rakuten starts official resale of sports event tickets with NFT tickets.

## Overview and Features of NFT Ticket

Rakuten Group announced on August 14 that it has introduced NFT tickets for the official ticket resale of the professional baseball team "Tohoku Rakuten Golden Eagles" and the soccer J1 league "Vissel Kobe" on its operated NFT marketplace "Rakuten NFT". By utilizing blockchain technology, it ensures counterfeit prevention and transaction transparency, allowing sellers to freely set resale prices.

The NFT tickets being introduced this time are a digital ticket system based on blockchain technology. The transaction history and owner information are recorded in the data itself and stored in a tamper-proof manner.

The Rakuten Eagles will have first-team games held at Rakuten Mobile Park Miyagi after September 2025 as eligible. The resale applies to tickets purchased in electronic ticket (QR code) format. On the other hand, Vissel Kobe will have individual purchased season tickets for 2025 as eligible, and they will be available from J1 League Matchday 32 (against Shimizu S-Pulse) onwards. The resale is scheduled to start on August 27.

Features and Benefits

The main technical advantages of NFT tickets include anti-counterfeiting features, prevention of double transactions, and ensuring transaction transparency. By securing uniqueness on the blockchain, the technical prevention of ticket duplication and counterfeiting is achieved, and transaction history is recorded in a transparent and tamper-proof manner. Buyers can verify the legitimacy of tickets by checking past transaction history.

In the traditional resale system, the listing price was fixed or had a cap set, but with the introduction of NFT tickets, sellers can set prices freely according to market value. Sellers will be refunded the amount after deducting the sales commission and system usage fee from the selling price. Details of the fees can be found on the resale guide page of each team.

Collaboration with the Rakuten Ecosystem

With Rakuten NFT, it is possible to earn and use Rakuten points when purchasing tickets, making it a highly convenient service design for users within the Rakuten ecosystem. The platform also offers a peer-to-peer trading function for NFTs, allowing transactions from the purchase of digital tickets utilizing blockchain technology to resale to be completed on a consistent platform.

Rakuten Group aims to continue providing attractive and new entertainment experiences and improving service convenience, striving to deliver high satisfaction services to a wide range of users.

Detailed Information

| Item | Rakuten Eagles | Vissel Kobe | | --- | --- | --- | | Target Match | First team matches after September 2025 (Rakuten Mobile Park Miyagi) | J1 League 32nd round onwards | | Target Ticket | Electronic Ticket (QR Code) | Individual Purchase Season Seat 2025 | | Resale Start | Sequential Start | August 27, 2025 | | Pricing | Free setting by the seller | | Fees | Sales fee + system usage fee (for details, refer to each resale guide page) | | Non-resale | Holiday and weekday packs, invitation and preferential tickets, coupon usage tickets, special tickets, matches held outside of Rakuten Mobile Park Miyagi, tickets for open games and farm games, corporate-purchased season seats |