Web3 Marketing Strategies from the U.S. Election

The 2024 U.S. presidential election is not just a political event but also an exciting marketing lesson. Both established Web3 projects and emerging startups can draw inspiration from the candidates' campaign strategies. This article will explore how to apply the marketing strategies from the U.S. election to the Web3 field, helping project teams build closer community relationships and gain user support.

1. Clarify the value proposition and wisely use content dissemination

US presidential election

Candidates quickly convey their positions and commitments through clear core values and visions, along with concise slogans and consistent content output. An effective content strategy can establish an emotional connection between candidates and voters, enhancing support rates.

For example, Trump's "Make America Great Again" emphasizes a return to traditional values, while the Democrats' "We are not going back" and "Build Back Better" are more aligned with the needs of younger voters. These slogans are catchy and resonate strongly with the values of the target audience.

Web3 Marketing

Web3 projects should focus on the core values of the brand and clearly present the uniqueness of their products or services through content dissemination. Precise content can enhance users' understanding and sense of identification with the project, helping the brand stand out in the market. The "Exchange the world" of a certain trading platform and Babylon's "Unlocking 21M BTC potential" both successfully convey their respective core missions.

It is worth noting that Babylon's latest slogan "Unlocking 21M BTC to Secure the Decentralised Economy" has a smaller audience compared to before, expresses more complexity, and has weaker user value and emotional identification.

Suggestion: After understanding the target audience, communicate using language that aligns with their values. Avoid overly technical expressions, and focus on the users' actual needs and emotional resonance.

2. Accurately Identify Target Audience

U.S. election

Based on voters' age, region, and needs, accurately segment the target audience, customize information to meet the core concerns of different groups, and effectively enhance the alignment and support between candidates and voters.

Web3 marketing

Web3 projects should segment the market based on the different needs of users and develop corresponding marketing strategies. This not only ensures the relevance of the content but also attracts more target users. For example, technical content may attract developers, while simplified explanations are more suitable for regular users.

Suggestion: Use mind maps or flowcharts to analyze user profiles, listing all scenarios and user characteristics based on the importance and high-frequency priority of reaching target groups in different contexts. This will help to better focus on the target audience, optimize content output, activity marketing, and ultimately evaluate the effectiveness.

3. Community Management and Consensus Building: Enhancing User Participation and Sense of Belonging

US election

By enhancing voters' sense of participation and "ownership" through gatherings, volunteer activities, and other means, they can feel that their support for the candidates has a substantial impact. This approach not only increases the support rate but also helps candidates establish a deep loyalty relationship with voters.

Web3 Marketing

Web3 projects can enhance users' sense of belonging through community activities, interactive content, and participation in proposals, making them not just consumers but co-builders of the project, thus forming a stronger community consensus and loyalty.

The blockchain week event of a certain trading platform reflects respect for the community. Even in the face of controversy, maintaining calm and occasional self-deprecation can win users' recognition. Consensus comes from users, and maintaining close ties with users and the market is the way for a project's survival. No matter how luxurious the team's background or how high the valuation in the primary market, if the project drifts away from the community, it ultimately cannot escape the fate of failure in the secondary market.

4. Endorsements by Celebrities and Key Opinion Leaders (KOLs)

US presidential election

Candidates seek endorsements from celebrities and public figures to enhance their credibility and influence, and these endorsements can also help candidates win the support of undecided voters.

Web3 marketing

Web3 projects can also leverage endorsements from KOLs (Key Opinion Leaders) and industry celebrities, using their credibility and traffic advantages to help the project gain higher exposure and enhance user trust. This is especially useful when the project does not yet have sufficient market share, as endorsements can help quickly establish brand recognition.

If resources are limited, consider seeking partners with resources and leveraging their strengths; if such partners cannot be found, then find a way to "hitch a ride"; if even "hitching a ride" is not possible, the chances of success will be greatly reduced.

5. Multi-Channel Precision Communication

US presidential election

Candidates engage with voters through multiple channels such as television, social media, and offline events, ensuring that different groups can receive information, thereby increasing the candidates' exposure and support among various voter demographics.

Web3 Marketing

Web3 projects can distribute content through diversified channels such as social platforms, short videos, and emails, according to user habits, to reach and cover the contact points commonly used by target users, enhancing their awareness and attention to the brand.

It is important to note that KOLs and various promotional channels are just tools for dissemination. If you are unclear about who to convey your message to and what you want users to remember, simply paying KOL promotion fees will not lead to genuine recognition and acceptance from users.

Conclusion

The "marketing spectacle" of the US elections has provided valuable experience for Web3 project teams, teaching us how to grasp user consensus and how to engage with real users by lowering our barriers. Many project teams often focus too much on technology and concepts, neglecting user consensus and community recognition. However, it is these factors that form the foundation of a project's success.