From the stadium to the blockchain, let's talk about Juventus $JUV from the fans' perspective.

🔔 Preface:

Liking a team isn't enough just to watch the games. Juventus has already brought fan engagement onto the blockchain back in 2019. The entire @juventusfcen is like a fan participation ticket, allowing voting, unlocking benefits, and occasionally attending offline events. In short, it's a new way to bring fans closer to interaction with the elite club.

1️⃣ Project Introduction:

The JUV Fan Token is the official fan token issued in collaboration between Juventus and @socios (the collaboration was first officially announced on 2018-09-24, with the FTO launching on 2019-12-03).

Holders vote, complete tasks, and exchange benefits in the Socios App (based on the Chiliz Chain); Juventus' first vote was to choose the goal celebration song for their home games, with candidates including Blur's "Song 2", referencing an issue price of about €2 (fluctuating with the CHZ exchange rate).

2️⃣ Core Highlights:

🔸 Voting: From songs to bus designs and peripheral patterns, the votes will be executed according to the results, and the sense of participation is tangible.

🔸 Benefits: Complete tasks and draw for rewards in the App, with a chance to win tickets, signed merchandise, viewing experiences, etc. (subject to the current activity rules)

🔸 Ecosystem and Compliance: Fan Token operates on the sports vertical chain Chiliz, with clubs and the platform having a long-term cooperative relationship, and the gameplay will continue to be updated (voting/task catalog is expanding)

3️⃣ $JUV Token Information:

$JUV operates on the Chiliz ecosystem, with a total on-chain contract amount of 19,956,000, Decimals = 0 (whole coin accounting). Mainstream data sources show a circulation of approximately 10.53M coins, with the price fluctuating between $1.55 and $1.62. As of the date of writing, it has increased by 45.82% in the last 24 hours.

Its positioning is as a Utility token, with core value in club interaction and fan rights, not in the traditional sense of equity/dividends.

4️⃣ Latest developments:

➤ Sleeve sponsorship: On June 16, 2025, Juventus officially announced a three-year partnership with WhiteBIT, becoming the official cryptocurrency exchange & sleeve partner, with sleeve branding starting from the 2025 Club World Cup, covering the 25/26—27/28 three seasons.

➤ Equity Trends: In February 2025, Reuters reported that Tether is a minority shareholder (about 5%), and on April 24, 2025, it was reported that its shareholding exceeds 10%. This does not directly affect the usage rules of JUV, but indicates a deeper connection between the club and the cryptocurrency industry. Do not refer to it as the second-largest shareholder without official announcement.

🎯 Written at the end:

I prefer to regard JUV as the official ticket for interaction, with its value lying in the small decisions you can actually participate in at the club and the specific benefits you can exchange for. It is not equity and does not promise dividends; the price fluctuations follow market sentiment, so don’t treat it as a speculative tool. In fact, it is more suitable for fans who want to turn their passion into action. Personally, I think the main point is every executed vote and the real fan stories; these are what can truly retain people.

This article does not constitute any investment advice! Investors need to carefully assess risks #DYOR

🤝 Thank you everyone！