Gate ecosystem's dual engines: How Launchpool and Simple Earn are reshaping the digital asset investment landscape?

In the fiercely competitive Centralized Exchange (CEX) arena, Gate has gradually risen from a second-tier platform to an industry benchmark with its two innovative products, Launchpool and Simple Earn. The former redefines token distribution efficiency with "settlement every hour," while the latter has become a leader in digital asset wealth management with an open interest of $2.5 billion. These two products not only provide users with differentiated earning opportunities but also build a closed-loop financial ecosystem through the ecosystem connection of the Platform Token GT.

1. Launchpool: Efficiency Revolution and Risk Game

The core competitiveness of Gate Launchpool lies in its real-time nature. Traditional platforms have reward distribution cycles that last for days or even months, while Gate's hourly settlement mechanism significantly improves fund efficiency. This design stems from a precise insight into user pain points: the cryptocurrency market is highly volatile, and delays in receipt can lead to reduced earnings. For example, a certain project's Token dropped 40% within 24 hours after its launch, allowing Gate users to take profits in batches due to hourly receipts, while users on other platforms could only passively endure losses.

However, hidden behind the high APR is the issue of token quality variation. Data shows that about 30% of the tokens launched on Gate experienced a decline of over 50% in the first week, but the long-term returns of high-quality projects (such as compliant DeFi protocols) remain considerable. Therefore, users need to establish a filtering framework:

1. Team background (Is it anonymous? Are there any well-known investors?)
2. Token Economics (Inflation Rate, Unlocking Period)
3. Market Liquidity (whether trading volume is sustainable after launch)

2. Simple Earn: Stable Returns and the Value Capture of GT

The success of Simple Earn is attributed to its low threshold and flexibility. Compared to traditional wealth management, the USDT interest rate for Simple Earn (8%) far exceeds that of bank dollar deposits (3%), and it supports second-level redemption. More importantly, the empowerment of the GT ecosystem has transformed it from a pure platform token into a "certificate of rights":

• Interest Rate Bonus: GT holders enjoy an additional 2%-3% yield increase.
• Governance Rights: Users participate in product design voting by staking GT, such as the recently approved proposal to "add ETH staking options."
• Scenario Expansion: GT has infiltrated sectors such as lending and NFTs, creating cross-product traffic.

This design creates a positive cycle: Simple Earn scale growth → GT demand increase → ecological rights enhancement → attracting more users.

3. Future Outlook: Deepening Ecology and Compliance

The next key move for Gate is:

1. Expand Institutional Users: Launch customized financial products to attract traditional capital into the market.
2. GT Deflation Mechanism: Reducing circulation through destruction or locking, strengthening value support.
3. Compliance Layout: Apply for regional licenses to reduce policy risks.

Conclusion

The rise of Gate confirms a trend: the competition among CEXs has shifted from simply low fees to ecological experience. Launchpool and Simple Earn act as dual engines, capturing high-risk preference users and conservative users respectively, while GT serves as a link that integrates fragmented services into an organic whole. This model provides a new paradigm for the industry, but whether it can maintain its lead depends on its ability to balance innovation and risk.