Entertainment Giants Enter Web3: New Public Chains and Blockchain Ecosystem Layouts

Since 2021, a well-known electronics and entertainment giant has been continuously expanding its footprint in the Web3 space. From laying out the metaverse, adopting NFTs to investing in quality projects, the company has shown a strong interest in emerging technologies.

Recently, this giant officially entered the public chain track, collaborating with the developer of the Japanese public chain Astar, Startale, to develop a new Ethereum L2 network. This new network, named Soneium, is built on the OP Stack, adding a strong new member to the OP Stack L2 ecosystem.

This new L2 network plans not only to be compatible with existing decentralized applications but also to develop innovative services related to the company's core business, aimed at integrating Blockchain technology into its product line. The official statement emphasizes that they will be committed to supporting creators in expanding their creativity and enhancing interaction with the fan community.

Considering the company's strong position in the entertainment industry, such as gaming, music, and film and television, we can make some reasonable assumptions about the development direction of its L2 ecosystem:

1. GameFi领域： As a leading company in the gaming industry, it is highly likely that the company will leverage its numerous well-known game IPs to develop blockchain-based gaming projects. While there may not be an immediate launch of large-scale AAA Web3 games, it can be expected that there will be some small games based on popular IPs, such as card games. The key is to achieve "chain abstraction" and "concept abstraction," allowing players to experience blockchain games without being aware of it, avoiding an overemphasis on elements like cryptocurrency and NFTs.

2. NFT Market: In addition to in-game NFTs, the company is expected to integrate its rich film and television IP and music resources into NFT projects. Establishing a dedicated IP NFT market can not only reduce issuance costs but also attract other IP holders for collaboration. The company has previously experimented with NFT projects in movie promotions and musician memorabilia, and there may be more innovative attempts in the future.

3. Consumer-facing applications: As a Web2 giant, the company has a large user base and traffic resources, which will become an important advantage in promoting its Web3 products. It is foreseeable that the company will develop some innovative applications that integrate characteristics of both Web2 and Web3, such as integrating cryptocurrency trading functions in social platforms, or developing chat software that can predict token prices in conversations.

The Web3 strategy of this entertainment giant has the potential to bring substantial user growth to the entire industry if executed properly. Whether it is attracting traditional players through high-quality Blockchain games, launching NFT projects to capture fans with well-known IPs, or developing user-friendly Web3 social platforms to engage ordinary users, all of these could be key factors in driving the mass adoption of Web3.

The key is that the company needs to focus on developing quality products, nurturing a healthy ecosystem, and avoiding excessive hype. If this can be achieved, this new L2 network is likely to become an important driver for the popularization of Web3.

It is worth noting that the project is about to launch its testnet. Interested users can pay attention to its community dynamics and participate in early activities to gain a potential advantage. However, it is important to emphasize that the above content is for reference only and does not constitute investment advice. Please be sure to conduct thorough research and risk assessment before making any decisions.