The User Rise Path of the TON Ecosystem: Integrating Social Fission and Traffic Monetization

In the rapid development of the blockchain industry, the TON ecosystem stands out with its unique rise model. By drawing on the successful experience of mini programs, TON's MiniApp not only promotes user expansion in the ecosystem but also provides innovative business models and effective traffic strategies for Web3 projects. These MiniApps demonstrate strong traffic capabilities on social platforms, enabling Web3 projects to quickly reach a wide user base. This article will delve into the rapid rise of the TON ecosystem, analyzing how it provides valuable business model references and traffic solutions for future Web3 users on social platforms and other Web2 channels through MiniApps, assisting projects in achieving success in a highly competitive market.

significant rise of TON blockchain data

Common indicators for assessing the rise level of an ecosystem include trading volume, the number of active addresses, the development status of smart contracts, total value locked (TVL), network fees, validator participation, token transfer volume, and MiniApp interactions. These indicators comprehensively reflect the development status and activity level of the ecosystem.

User acquisition strategies on TON ###

Social Viral Growth: A Low-Cost and Efficient User Rise Strategy

Social referral is a highly effective user acquisition strategy, especially widely used on social platforms. By relying on users' social networks, social referral achieves rapid user growth through the propagation of relationship chains. Compared to traditional advertising marketing, social referral has lower costs and offers higher persuasiveness, as users are more inclined to trust recommendations from friends or family. Additionally, social referral leverages network effects and viral gameplay, resulting in exponential propagation effects that lead to precise user growth. Users acquired through referral are often similar in interests, needs, and behavioral characteristics to the target users, making the propagation more effective. At the same time, relying on frequently used social products increases user stickiness, allowing for more frequent use of these platforms and products.

Learn from the viral strategies of social platforms

A well-known social platform serves as a successful model for social fission, with its regulations on mini-program operations, external link management, and personal account usage providing rich reference experiences for other platforms. The fission methods that were once restricted on this platform can be tried again on other social platforms. By learning from the operational experience of successful cases, projects on emerging platforms can utilize these social fission strategies to achieve viral dissemination and rapid rise in users.

Application Scenario: Game

Depending on the complexity of the product and business, the customer acquisition methods of viral fission can be divided into several levels:

• Online income model: Attract users through simple online earning mechanisms, such as certain projects having hundreds of millions of user bases and a large number of channel subscribers on social platforms.

• Probability gaming type: Combining probability-based lottery games, such as red envelope splitting, lucky wheel, blind box opening, etc., these types of projects rely on social networks to quickly spread users.

• Casual Game Type: Attract users through more complex gameplay and entertainment scenarios, these casual mini-games increase user stickiness and engagement through deep user interaction.

Application Scenario: Memecoin

User acquisition strategies are not only applicable to traditional products but are also crucial in the promotion of Meme Coins. The diffusion path of Meme Coins can be likened to the difference between natural diamonds and synthetic diamonds. Natural Meme Coins spread spontaneously through the community, typically extending from a certain forum to other social platforms, and then to a wider social network. In contrast, synthetic Meme Coins achieve viral rapid spread internally on social platforms through social fission strategies.

To create a popular Meme Coin, the key lies in the strategy of "effort leads to miracles + rural encircles urban," using low cost and high explosive power social scenarios for promotion. A developer-friendly environment and fair design are also important factors in attracting users. In addition, by generating FOMO (fear of missing out) emotions, more people are encouraged to participate, thereby forming a strong consensus and user traffic.

These user acquisition strategies not only play a significant role in the incubation of Meme Coins but also provide strong momentum for user rise in social platforms and the blockchain ecosystem. This strategy opens up vast spaces for the future development of the Web3 ecosystem.

phenomenon-level success case

A well-known project is a social click game accessible through social platforms. Since its official launch on January 1, 2024, it has quickly attracted a large number of users. The game achieved astonishing data in just a few months: 40 million users, 8 million channel subscribers, and 6 million daily active users. Here are the key milestones in its development:

• January 1, 2024: Officially launch the game.
• January 26, 2024: Cumulative users reach 20 million.
• February 29, 2024: Co-branded event with a trading platform.
• March 8, 2024: Pre-Market opens on a certain NFT platform.
• March 30, 2024: Announcement of the token economy, stating that 100% of the tokens will be distributed to players.
• April 12, 2024: End of game mining and announcement of the official economic model.
• May 16, 2024: Launch on multiple major trading platforms simultaneously.

The success of the project can be attributed to the three key factors of "timing, geography, and harmony among people":

• Demand for social platforms: Platforms need a thriving ecosystem, requiring a large number of applications similar to mini-programs, and allowing developers to profit from them.
• The demand of the blockchain foundation: The foundation needs to establish the utility and business model of the token by building an application ecosystem.
• Demand from exchanges: In the atmosphere of a sluggish market, exchanges are urgently in need of new Web3 users.

In addition, the success of the project is also attributed to meeting the needs of different user groups, such as the fairness sought by Web3 veterans and the desire for low barriers and high returns from new Web2 users.

main business model

1. In-app purchases (virtual value-added)

This model, as the main revenue model for social platform mini-games, has given birth to multiple blockbuster paid products. In a certain blockchain ecosystem, in-app purchases have become a successful business model, especially in the gaming sector. A certain project is a typical representative of this model, attracting over 50 million users in less than four months and achieving over $20 million in revenue through in-app purchases. It is worth noting that the success of this project is not only reflected in its large user base but also in its high ARPU (Average Revenue Per User).

2. Issue Coins

The issuance of tokens is another major business model in the ecosystem, with a well-known project serving as a successful example of this model. Since its official launch in January 2024, this project has rapidly accumulated 40 million users and successfully pushed its tokens to the market through a series of activities and strategic partnerships. This model not only helped the project quickly expand its user base but also achieved a seamless transition from gaming to the financial market through a token economic model. Ultimately, the project's tokens were successfully listed on several major exchanges, further consolidating its market position.

3. Traffic Conversion -- Selling, Joint Operation Incubation

Traffic Selling: Strategies for Efficient Monetization

In the ecosystem, traffic selling has become an efficient and direct monetization strategy. Several projects represent this model, generating considerable income by selling user traffic from social platform channels and operating multiple projects daily. Depending on the number, quality, and regional distribution of the purchased users, the selling price for a single user on mainstream platforms ranges from $0.03 to $0.1. This model not only allows for quick cash flow but also provides a convenient user acquisition channel for small and medium-sized projects.

Traffic Collaboration: Incubating New Projects with Mature Ecosystems

The traffic operation model is known as the "Cheetah Model" and has been widely applied in the ecosystem. A certain project's long-term plan includes this strategy, aiming to incubate 200 games that were once popular in other ecosystems. By leveraging the existing user base and traffic advantages, this traffic operation model helps these games quickly acquire users on a new platform and regain vitality. This model not only reduces the market promotion costs for new projects but also significantly increases the success rate, allowing once-hit games to be reborn in a new ecosystem.

Meme Incubation: Comprehensive Promotion from Community to Market

The Meme incubation model is an extension of traffic sales and joint operations, combining the functions of a launchpad and DEX, providing a one-stop solution for Meme Coin projects from incubation to market promotion. A certain project is one of the successful cases of this model, with 20 million social platform channel users. Through the MVP program of a well-known institution, this project successfully promoted multiple Meme Coin projects in social platforms and the crypto market. The Meme incubation model leverages the powerful network of social platforms and blockchain technology, allowing emerging Meme projects to quickly attract community attention, gain initial traffic, and ultimately achieve trading on DEX. This model not only promotes the dissemination of Meme culture but also provides opportunities for investors and community members to participate in innovative projects.

4. Advertising Revenue

A new blockchain-based advertising revenue model launched by a social platform brings new profit opportunities for public channel owners. Channel owners can receive 50% of the advertising revenue, paid in the platform's native cryptocurrency. For channels that find it difficult to profit through direct monetization, especially in education and entertainment, this model undoubtedly provides more room to develop quality content. At the same time, the platform also offers a special program that allows channel or bot owners to run ads through the platform's advertising system and pay for the advertising costs using points in their account balance, enjoying discounts of up to 30%. This offers channel owners a more cost-effective way to attract new users, thereby further enhancing the exposure and growth potential of their channels or bots.

Summary -- Thoughts on social media traffic and Web3 rise

With the continuous rise in the number of users on social platforms, the models of traffic selling and joint operation incubation show great potential in the ecosystem. In the future, these models may further integrate AI and big data analysis technologies to enhance the accuracy of traffic matching and marketing effectiveness. At the same time, with the development of the ecosystem, the combination of traffic selling and blockchain technology will bring more innovative business models to help projects stand out in a fiercely competitive market.