Crypto Assets Marketing New Ideas: Celebrity Coins, Points System and Public Chain Competition

1. Celebrity Coin: From Concept to Reality

The monetization of celebrity value in the Web3 space has always been a challenge. Early SocialFi platforms failed to succeed due to a lack of sufficient appeal. NFTs once became the medium for converting celebrity influence, but their inherent limitations soon became apparent.

With the rise of the Meme coin craze, some speculators have begun to leverage celebrities to issue tokens. Although this model has a significant harvesting effect, it is often short-lived. Trump's TRUMP coin attempts to maintain value by promising "presidential time," but this method is difficult to sustain long-term growth.

In fact, a successful celebrity coin should emphasize emotions and narratives rather than just functional empowerment. Taking Doge as an example, it is tied to Musk and his ventures, creating a deep emotional resonance. The marketing path for celebrity coins still needs more exploration; relying solely on celebrity influence is far from sufficient.

2. The Rise and Fall of the Points System

Blur has ignited the NFT market with its points system, but this model has also brought numerous problems. It has created false prosperity, hindered innovation, fragmented liquidity, and triggered vicious competition. Airdrop incentives have distorted the essence of early users and the community, and project launches are often accompanied by significant capital withdrawals.

Although the points system is still mainstream, its drawbacks are becoming increasingly evident. Projects face a dilemma: canceling it would lose attractiveness, while retaining it risks falling into the "ghost town" predicament. In this environment, users are forced to constantly seek new opportunities.

3. New Situation in the Competition of Public Chains

Ethereum is facing unprecedented challenges. While its foundation is adjusting strategies, the core issue lies in the leadership's disconnect from mainstream culture. In contrast, Solana demonstrates stronger inclusivity and adaptability.

The key to Solana's success lies in its "democratization" strategy. It positions itself as the preferred public chain for non-technical users, emphasizing ease of use and high efficiency. In the context of the trend of Crypto Assets becoming mainstream, this pragmatic approach is particularly important.

Conclusion

In the crypto world, the ideal of technology and human desires are always in a tug-of-war. Whether it is the appreciation of tokens, the prosperity of projects, or the rise of public chains, successful marketing plays a key role. Currently, we need to better understand and integrate into mainstream culture while adhering to the ideals of technology.