Core of Web3 Culture: Analyzing the传播机制与影响力 of MEME Coin

MEME plays a central role in Web3 culture, quickly resonating within the digital currency community through its unique dissemination methods and widespread popularity. These often humorous and satirical digital images or concepts not only deepen the connections among community members but also become important means of expressing opinions, emotions, and market trends.

MEME can cross language and cultural barriers, achieving widespread dissemination at a very low cost, and therefore plays an indispensable role in promoting the awareness and participation of Web3 projects.

Recently, the performance of MEME coin in the market has attracted widespread attention. Data shows that the market capitalization and trading volume of MEME coin both exhibit significant growth, reflecting the popularity of this type of coin and the high interest from investors.

For example, the BOOK OF MEME($BOME) achieved over 1000% growth in a short period. The reason behind this phenomenon mainly lies in the large issuance and low unit price of MEME coins, making them an ideal choice for attracting funds during a bull market, as investors seek the potential for high returns through small investments.

In addition, MEME coins often revolve around lighthearted and humorous themes, making them easy to spread quickly on social media, thus attracting more attention and participation.

1. The Transmission Mechanism of MEME

1. Social Media and Community Interaction

Social media platforms are key channels for the dissemination of MEME coin. Through Twitter, Reddit, Telegram, and others, project teams engage in direct interactions with users, sharing updates, organizing events, and responding to community feedback. This interaction not only enhances the project's visibility but also strengthens the community's cohesion, making information dissemination faster and more effective.

Bitcoin ( $BTC ), as the earliest cryptocurrency, has its community interactions mainly conducted through social media platforms such as Twitter and Reddit. Members of the BTC community frequently share market dynamics, technical updates, and investment strategies, forming a robust information-sharing network.

For example, the r/Bitcoin subreddit on Reddit has over 1 million subscribers, and these users enhance the brand recognition and market influence of BTC through discussion and sharing, forming a strong community consensus.

2. Viral Marketing

The viral marketing of MEME coin relies on highly shareable content, such as catchy slogans, interesting images, or unique concepts. This content is easily accepted by users and spreads rapidly across social networks, achieving low-cost yet efficient market promotion, allowing MEME coin to gain widespread attention in a short period of time.

$AKITA leverages the visual elements of Shiba Inu, which has a broad audience base in both Web2 and Web3 worlds, quickly spreading through creative content on social media platforms.

For example, $AKITA community members created various Shiba Inu-related MEME images and videos, which were widely shared on platforms like Twitter and Reddit due to their humor and visual appeal. Additionally, $AKITA further enhanced its viral marketing effect by hosting online competitions and interactive activities, such as the creation and auction of NFT artworks.

These activities not only increased the community engagement of $AKITA but also attracted the attention of more potential investors, making $AKITA a popular MEME coin in the market in a short period of time.

3. Using Celebrity Effect

Leveraging celebrity influence to promote MEME coin involves collaborating with influential public figures to share MEME coin information through their social media platforms, attracting the attention of their fans.

Create highly interactive content, such as challenges and live broadcasts, to increase user engagement. Launch limited edition MEME coins or products in collaboration with celebrities, and enhance brand image by integrating charitable activities. At the same time, monitor the effectiveness of promotional activities to ensure that the celebrity effect translates into real market influence.

The popularity of $DOGE is attributed to Elon Musk's celebrity effect. Musk has mentioned DOGE multiple times on Twitter, calling it "the people's cryptocurrency," which has resonated widely with fans and the media. These tweets not only enhanced the brand awareness of $DOGE but also sparked the community's creative enthusiasm, resulting in a large amount of related user-generated content.

Every time Musk mentions dog-related content on Twitter, it causes the price of $DOGE to soar rapidly, becoming an iconic symbol of cryptocurrency culture.

4. KOL and Community Influence

Opinion leaders ( KOL ) play a crucial role in the promotion of MEME coin. Their recommendations and endorsements can significantly enhance the project's credibility and appeal. In addition, the influence of the community cannot be overlooked; active community members can accelerate the spread of project information through word-of-mouth.

The $SHIB community has effectively increased the project's visibility by collaborating with several KOLs in the cryptocurrency field. For example, when well-known KOLs like CZ(, the CEO of a certain trading platform, Zhao Changpeng), mention $SHIB on social media, their large number of followers become interested in the project.

In addition, the active interactions of $SHIB community members on platforms such as Twitter and Reddit, through sharing trading experiences, creating MEME content, and participating in discussions, further enhanced the project's appeal and credibility. This synergy between KOLs and the community has made $SHIB a hot topic in the cryptocurrency market in a short period of time, attracting the attention of a large number of investors.

5. Wealth Effect

The price fluctuation of MEME coin is often accompanied by a strong wealth effect. When the price rises, new investors are attracted to the market, hoping to gain profits through participation. This effect not only drives the price further up but also expands the cultural dissemination of MEME coin.

Silly Dragon( was launched by Solana founder Anatoly Yakovenko during Halloween 2023. This direct support from the founder of a public chain adds trust and authority to the project, further driving its wealth effect.

$SILLY has shown significant market growth in a short period of time, reaching a market capitalization of 70 million USD in less than two weeks since its launch, with over 8,600 holding addresses and an on-chain pool of 1.2 million USD. This rapid market growth is seen as a wealth effect, attracting more investors and traders.

) 6. Incentive Mechanism

The incentive mechanism is one of the important strategies for promoting MEME coin. Through means such as airdrops, transaction burn taxes, and lucky draws, the project encourages users to hold and trade the tokens, thereby increasing market activity and user stickiness, while also bringing more attention and discussion to the project.

$AIDOGE adopts a decreasing airdrop mechanism, where early recipients can receive more tokens. This mechanism incentivizes users to participate early, thereby increasing market competition and the initial demand for tokens.

At the same time, a transaction burn tax mechanism was designed, where each on-chain transaction incurs a 15% burn tax. A portion of this is used for ecological development, another portion is destroyed, and yet another portion is rewarded to liquidity providers and holders for staking dividends. This mechanism increases the scarcity of the token, thereby enhancing its value.

7. Unique concepts and designs

The design of MEME coin is often closely related to its concept, with unique visual elements and cultural implications that make it stand out among numerous cryptocurrencies. This design not only increases the project's recognition but also makes it easier for MEME coin to be shared and discussed on social media.

The concept of $BOME is "Book of MEME". This project was initiated by Pepe MEME artist Darkfarm, aiming to create a gallery focused on the permanent storage and creation of MEME. BOME attracted a lot of attention in a short time and spread rapidly on social media, with its market value significantly increasing in a short period.

The concept of "Book of MEME" is to combine MEME culture with blockchain technology, using a decentralized platform to preserve and share MEME content. This project raised funds through a presale event and attracted a large number of investors and community members in a short period of time.

The rapid rise of $BOME demonstrates how MEME coin can quickly gain attention and value in the cryptocurrency market through its unique concept and design, as well as active community participation.

8. Innovative and Easily Spread Topics

MEME coin projects typically combine innovative or easily disseminated topics to enhance their visibility. Whether related to popular culture MEMEs or references to social phenomena, these topics can spread rapidly within communities, generating widespread resonance and thereby increasing the project's market recognition.

$SLERF is a MEME coin based on the Solana blockchain, which has rapidly gained popularity due to its unique narrative and community involvement. The founder of $SLERF accidentally destroyed key tokens due to an operational error, and subsequently launched a rescue campaign to raise funds to compensate pre-sale participants.

This initiative has received positive responses from the community and multiple exchanges, including support from celebrities and influencers. The price of $SLERF experienced significant volatility but managed to achieve a remarkable rebound in a short period, reaching a new high. Its narrative and market performance have propelled $SLERF to become the focus of the market.

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2. How MEME Captures Emotion ) Causes FOMO (

In the cryptocurrency market, the popularity of MEME coins is often closely related to their ability to capture and stimulate investor sentiment. FOMO), or Fear of Missing Out, is a particularly intense emotional response that plays a key role in the dissemination and value formation of MEME coins. Below is a detailed explanation of how MEME coins capture sentiment, especially in triggering FOMO.

( 1. Viral Spread on Social Media - Rapid Dissemination Leads to Panic Buying

MEME coin has rapidly gained attention through viral spread on social media platforms. A tweet about a certain MEME coin or a discussion post on Reddit, if the content is engaging or entertaining, can be widely shared in a short period of time.

This method of dissemination not only increases the visibility of MEME coin but also creates a sense of urgency within the community, making people worry about missing the chance to participate in a potentially popular project.

The viral spread of $DOGE began with a tweet on Twitter, sent by Elon Musk), calling it "the people's cryptocurrency". He mentioned Dogecoin multiple times afterward, becoming its true spokesperson.

According to statistics, every time Musk mentions dog-related content on Twitter, the price of $DOGE significantly rises in the short term. Many investors rush to buy out of FOMO, fearing they will miss the price increase when Musk mentions Dogecoin.

2. The promotion of the community and KOLs - Missing out on credible potential gains leads to panic.

The community and key opinion leaders of MEME coin ( KOL ) play an important role in capturing sentiment. The endorsement or recommendation of KOL can quickly enhance the credibility of a MEME coin, making community members feel the need to participate to avoid missing out on potential gains.

In addition, active discussions and the sharing of success stories within the community will also enhance FOMO.

3. Price and Market Performance - The FOMO driven by the wealth myths during a bull market

The price fluctuations and performance of the market are direct factors that trigger FOMO. When the price of a MEME coin rises rapidly, investors worry about missing the opportunity to make a profit. The hype and news coverage in the market further amplify this sentiment, leading more people to join the buying frenzy out of FOMO.

The price of Bitcoin has reached a historic high of $70,000. This has signaled many users that a bull market is upon us, triggering FOMO emotions and causing many investors to rush to buy various spot assets to avoid missing out on further price increases in the bull market.

4. Marketing and Narrative Strategies - Hidden Wealth Opportunities Under Unprecedented Narratives

Successful MEME coin projects often employ carefully crafted marketing and narrative strategies. By telling engaging stories, MEME coins can establish an emotional connection with investors, making them feel like they are part of a larger narrative. This emotional investment further enhances