In the study of various blockchain projects and trends, we found that after undergoing a series of developments and evolutions, some projects have gradually completed the journey from a single project to a complete ecosystem, especially in the case of leading projects relying on public chains, such as Binance, which has become a huge business empire through its exchange, public chain, and laboratory. However, I believe everyone has also seen quite a few studies and reports on these leading projects, and the opportunities within them are no longer accessible to ordinary users, so we will not elaborate on related topics here.
So today we will shift our perspective, moving away from the usual discussions of various star projects, and instead explore those emerging Web3 complexes that are more potential and more low-key. Among many projects, we found that X Infinity has completed its global user and ecological layout, building a Web3 version of a global business alliance that spans multiple fields including infrastructure, finance, metaverse, and tourism.
In our actual research, we also found that many users are not very familiar with this project, so this article will present X Infinity in a more neutral and objective manner, allowing readers to understand it as much as possible in written form.
X Infinity****Introduction
X Infinity is a global Web3 complex headquartered in Dubai. In X Infinity, in addition to common ecosystems, traditional Web2 sectors such as tourism, real estate, finance, beauty, and food are also included, achieving an organic integration with the Web3 ecosystem. A multitude of on-chain ecosystems and a complete off-chain business landscape form an organic combination that supports and grows together.
Now we have a relatively general understanding of X Infinity, but what are its main ecological structure and business model? And how has it built such a large-scale commercial complex through a full-chain layout and global integration? Let's slowly break it down in the following text.
To understand a platform, you first need to look at its team and ecosystem composition.
1.X Infinity Team Composition and Business Segments
As a global Web3 business conglomerate, X Infinity's global headquarters is located in Dubai, the world financial center. According to information, Eddie and Nigel currently serve as co-CEOs of the group. The group effectively controls eleven Web3 projects.
The specific holding details of each project are as follows:
Centralized Exchange - Mars Exchange, Group Executive President Nigel serves as CEO of MEX, GC serves as CIO, and Ferenc Kaldenekker is responsible for overall operations as COO, with X Infinity holding 80% of the actual equity in MEX.
Decentralized Exchange - ZebSwap, X Infinity actually holds 72% of the equity. The core team members are as follows: CEO Eddie; CIO GC; COO Nigel; Advisor: Ferenc.
Web3 Community - M3 DAO, which is fully supported by X Infinity, and M3 DAO is also the core decision-making body of the entire ecosystem of X Infinity. Responsible for all community members and the ecosystem.
Web3 Investment Platform - M3 Hub, which is fully supported by X Infinity and owned by X Infinity. The core members of this platform are as follows: President: Ferenc / Vice Presidents: Jenson, Peter / Advisors: Eddie, Nigel.
In addition, X Infinity holds 78% of the real equity in the metaverse platform MetaMars, and also holds 70% effective equity in six major platforms including Rocket, Galactic Travel, Loser Chick, Neo Fantasy, Titan, and VOO.
We will also detail the specific roles and actual functions that major projects play in X Infinity in the following text.
2. X Infinity Global Ecological Map
To further analyze its ecological logic, we can elaborate in detail from the perspective of business layout — the core of X Infinity's global ecological map lies in the collaborative synergy of multiple business sectors. First, let’s look at how X Infinity builds a financial system by leveraging its own ecosystem.
Financial System**:**** The Foundation for Building a Business Landscape**
The financial system of X Infinity is essentially composed of four major projects: MEX, Zebswap, Voopay, and Titan, with the core idea of "reconstructing payments and transactions using blockchain, linking traditional finance." The two major "trump cards" under it—Mars Exchange and ZebSwap—form a financial service system that covers both "centralized + decentralized" services. At the same time, with the payment platform Voopay and the RWA incubator TITAN, it achieves panoramic payment and project connectivity between Web3 and Web2, thus building the foundational financial system model of X Infinity.
(1) Mars Exchange (MEX): Centralized Trading "Stabilizer"
As a centralized exchange with 80% ownership by X Infinity, MEX's core competencies are asset diversity, rapid listing capabilities, and expanding global influence, serving both retail and institutional traders while providing efficient token issuance channels for crypto projects. After specific experiences, it is found that MEX currently supports spot trading and leveraged trading for mainstream cryptocurrencies, basically meeting the trading needs of digital assets. As the most critical place for user retention and asset conversion for X Infinity, MEX may be allocated more resources in the future.
(2) ZebSwap: Decentralized Exchange "Freeport"**
ZebSwap is centered around a decentralized AMM open protocol, requiring no endorsement from centralized institutions, allowing users to exchange assets across chains without permission, with private keys under the users' control, focusing on "permissionless cross-chain + efficient returns." As a stronghold for decentralized trading, X Infinity has not only financially sponsored ZebSwap but also provided significant technical assistance to ZebSwap. Currently, ZebSwap is the core trading platform of MarsChain, a public chain under X Infinity.
(3) VooPay: A Comprehensive Digital Asset Payment and Management Solution
VooPay is a Web3 digital asset management platform focusing on efficient and secure digital asset management and Web3 transaction experiences, specifically providing users with comprehensive solutions covering digital currency payments and consumption. Voopay serves as the gateway for X Infinity digital asset payments, thereby deeply integrating various services including digital asset cards, Web3 wallets, and a diverse blockchain ecosystem, supporting convenient payments and exchanges in multiple cryptocurrencies, making it a key component for users to pay with digital currencies within the X Infinity ecosystem.
(4) Titan: A Bridge Connecting Real Assets and the Digital Economy
Titan is an RWA incubator focused on the seamless connection between real-world assets (RWA) and the digital economy. From the user's perspective, Titan does not directly impact the usage and consumption experience like the other three projects. This is because Titan is more focused on breaking down the barriers between traditional Web2 industries and Web3. It can be said that Titan is continuously supplying high-quality blood from Web2 into Web3, allowing more Web2 companies to undergo deep reforms through Web3 technologies and models, and providing more tangible investment opportunities for Web3 users. This is also a key reason why we classify Titan within the X Infinity financial system.
Currently, X Infinity has established a complete financial service ecosystem covering centralized and decentralized trading, comprehensive payment management, and the on-chain management of real assets within the financial system. However, this system is not an independent product; it is a key system closely integrated with other ecosystems of X Infinity. Moreover, to further improve its business model, X Infinity has also built a more comprehensive ecosystem in areas including infrastructure, the metaverse, and DAOs.
Three, X Infinity Product System**: A comprehensive business ecosystem empowered by blockchain**
In addition to the financial system, X Infinity has currently established a comprehensive commercial ecosystem development system that spans from the metaverse to Web3 tourism, from GameFi to DeFi, and from RWA to infrastructure. It is under the joint promotion of these ecosystems that X Infinity has completed its layout in over a hundred countries globally, with more than two hundred thousand active users.
(1) Metaverse and Games: MetaMars Leads the Way in "World Building"
X Infinity holds 78% of MetaMars, a Mars-themed Web3 metaverse platform built on blockchain technology, creating a "Mars ecosystem" for users that integrates virtual land trading, GameFi gameplay, social interaction, and NFT circulation. The virtual land, items, and other assets purchased by users are recorded on-chain, ensuring ownership is transparent and permanently traceable.
With the help of X Infinity blockchain technology, MetaMars breaks through the limitations of a single scene and deeply links with the GameFi project that is also part of the ecosystem and is 70% controlled by X Infinity:
First is Neo Fantasy, a fully autonomous IP idle card game where players can collaborate compliant assets from MetaMars with the race NFT cards collected in the game, expanding strategy combinations through cross-game circulation. Battle rewards (tokens, enhancement stones, etc.) can also contribute to the construction of the metaverse ecosystem;
Secondly, as a top 3D "claw machine" blockchain game on the Polygon network, Loser Chick not only integrates financial gameplay such as NFT minting and staking mining, but also allows MetaMars users to access on-chain assets, achieving value transfer of virtual assets in the metaverse and GameFi scenarios through "claw machine" interactions and financial services. This collaboratively builds a cross-game ecological closed loop of "metaverse + diverse games," allowing user assets and experiences to transcend the boundaries of individual projects.
Galactic Travel, a Web3 travel platform under X Infinity, is an organic model that combines Web2 and Web3. As an integrated "Blockchain + Travel" booking platform in Web3, Galactic Travel supports payments in cryptocurrency and fiat currency, generates orders on-chain, provides on-chain verification, and offers global availability. In collaboration with voopay, it connects Web3 wallets and payment processes, presenting itineraries and asset data through a transparent user dashboard, empowering travel experiences with financial attributes, and linking the ecosystem of "Finance + Travel" scenarios.
Rocket under X Infinity is an IDO incubation platform, and it can be said that Rocket is an important Web3 expansion platform for X Infinity. With Rocket, the platform can continuously inject funds into early-stage projects, acting as a strategic launch hub, constantly discovering potential high-quality projects, thereby further enriching the ecological landscape of X Infinity. It achieves a multi-linear incubation model of holding and investing in sub-projects, which is also one of the core links of the entire ecological system of X Infinity.
Four,Diverse Management,Ecological Coordination,Using DAO as the Way
As a Web3 ecosystem, with more than a dozen holding platforms and hundreds of partner enterprises, it is evident that traditional management models are difficult to implement. Therefore, X Infinity still adopts the Web3 system in core management: using DAO organizations to determine the development of the ecosystem.
The projects and businesses mentioned earlier each have their own tracks and systems, but in terms of key development and resources, they are unified in decision-making and management through the M3 DAO and M3 HUB.
(1) M3 DAO: Decentralized "Decision-Making Brain"
As the core hub fully controlled by X Infinity, M3 DAO is the soul that connects the entire ecosystem. It is centered on "a diversified digital ecology of community governance," integrating the metaverse, Layer 2 public chains, and digital asset management capabilities to build an ecosystem that covers the entire value chain.
With M3 DAO at its core, three main products have emerged: MarsVerse (Interstellar Colonization Metaverse), MarsChain (a secure and efficient Layer 2 solution), and MarsProtocol (a financial protocol covering investment, DeFi, and asset management). This ecosystem not only incubates high-quality projects across various sectors but also integrates global resources, covering over 100 countries and regions.
Furthermore, relying on the "Community Builders" concept to create a node network, M3 DAO has gathered over 200,000 real users and loyal members, forming a "dual drive" with blockchain technology, promoting seamless integration of its projects from technology to users, and gradually constructing a "blockchain-driven digital living circle." This not only provides fundamental support for the projects under X Infinity but also, through an open and collaborative ecological logic, becomes the core engine supporting its global layout.
(2) M3 Hub: The "Connector" for Resource Integration
M3 Hub is more oriented towards being a "comprehensive service hub" within the ecosystem, providing unified resource allocation and capacity output for major projects. Its core functions include connecting with external resources, such as communicating compliance matters with relevant national regulatory bodies, expanding financing channels for its projects, and providing blockchain technology training for new partners.
Combined with the team's own "comprehensive professional capabilities"—the marketing team excels in traffic operation, financial experts are proficient in fund management, the legal team focuses on compliance construction, and technical backbone ensures system stability, the entire management system acts like an "invisible coordinating hub," ensuring that each sector within the ecosystem performs its duties while collaborating to promote an efficient and interactive development pattern.
5. After the breakdown, let's talk about the future
After a detailed breakdown of X Infinity, we found that it is more like an exploration of a new business model: continuously integrating venture capital, exchanges, traditional enterprises, games, and Web3, using blockchain and token economics to construct a whole out of Web2 and Web3. However, even the various giants mentioned at the beginning of the article have not truly walked this path.
Blockchain has only developed for more than a decade, and with the half-century development of the internet, we find that some emerging things always have to go through a long process to be accepted by users. For example, major payment systems have taken decades to prove that payment networks can conquer the globe through incremental innovation. What X Infinity is trying to prove is: can a new system based on the combination of Web3 and Web2 reconstruct business in a more radical way?
The answer to this question may determine whether Web3 stops at virtual finance or truly grows into the next generation of universal infrastructure. Of course, regardless of the outcome, X Infinity deserves to be recorded—it represents the most extreme commercial imagination and the boldest institutional experiment of this era.
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
A detailed explanation of how X Infinity builds a Web3 version of the global business alliance.
Introduction
In the study of various blockchain projects and trends, we found that after undergoing a series of developments and evolutions, some projects have gradually completed the journey from a single project to a complete ecosystem, especially in the case of leading projects relying on public chains, such as Binance, which has become a huge business empire through its exchange, public chain, and laboratory. However, I believe everyone has also seen quite a few studies and reports on these leading projects, and the opportunities within them are no longer accessible to ordinary users, so we will not elaborate on related topics here.
So today we will shift our perspective, moving away from the usual discussions of various star projects, and instead explore those emerging Web3 complexes that are more potential and more low-key. Among many projects, we found that X Infinity has completed its global user and ecological layout, building a Web3 version of a global business alliance that spans multiple fields including infrastructure, finance, metaverse, and tourism.
In our actual research, we also found that many users are not very familiar with this project, so this article will present X Infinity in a more neutral and objective manner, allowing readers to understand it as much as possible in written form.
X Infinity****Introduction
X Infinity is a global Web3 complex headquartered in Dubai. In X Infinity, in addition to common ecosystems, traditional Web2 sectors such as tourism, real estate, finance, beauty, and food are also included, achieving an organic integration with the Web3 ecosystem. A multitude of on-chain ecosystems and a complete off-chain business landscape form an organic combination that supports and grows together.
Now we have a relatively general understanding of X Infinity, but what are its main ecological structure and business model? And how has it built such a large-scale commercial complex through a full-chain layout and global integration? Let's slowly break it down in the following text.
To understand a platform, you first need to look at its team and ecosystem composition.
1.X Infinity Team Composition and Business Segments
As a global Web3 business conglomerate, X Infinity's global headquarters is located in Dubai, the world financial center. According to information, Eddie and Nigel currently serve as co-CEOs of the group. The group effectively controls eleven Web3 projects.
The specific holding details of each project are as follows:
In addition, X Infinity holds 78% of the real equity in the metaverse platform MetaMars, and also holds 70% effective equity in six major platforms including Rocket, Galactic Travel, Loser Chick, Neo Fantasy, Titan, and VOO.
We will also detail the specific roles and actual functions that major projects play in X Infinity in the following text.
2. X Infinity Global Ecological Map
To further analyze its ecological logic, we can elaborate in detail from the perspective of business layout — the core of X Infinity's global ecological map lies in the collaborative synergy of multiple business sectors. First, let’s look at how X Infinity builds a financial system by leveraging its own ecosystem.
Financial System**:**** The Foundation for Building a Business Landscape**
The financial system of X Infinity is essentially composed of four major projects: MEX, Zebswap, Voopay, and Titan, with the core idea of "reconstructing payments and transactions using blockchain, linking traditional finance." The two major "trump cards" under it—Mars Exchange and ZebSwap—form a financial service system that covers both "centralized + decentralized" services. At the same time, with the payment platform Voopay and the RWA incubator TITAN, it achieves panoramic payment and project connectivity between Web3 and Web2, thus building the foundational financial system model of X Infinity.
(1) Mars Exchange (MEX): Centralized Trading "Stabilizer"
As a centralized exchange with 80% ownership by X Infinity, MEX's core competencies are asset diversity, rapid listing capabilities, and expanding global influence, serving both retail and institutional traders while providing efficient token issuance channels for crypto projects. After specific experiences, it is found that MEX currently supports spot trading and leveraged trading for mainstream cryptocurrencies, basically meeting the trading needs of digital assets. As the most critical place for user retention and asset conversion for X Infinity, MEX may be allocated more resources in the future.
(2) ZebSwap: Decentralized Exchange "Freeport"**
ZebSwap is centered around a decentralized AMM open protocol, requiring no endorsement from centralized institutions, allowing users to exchange assets across chains without permission, with private keys under the users' control, focusing on "permissionless cross-chain + efficient returns." As a stronghold for decentralized trading, X Infinity has not only financially sponsored ZebSwap but also provided significant technical assistance to ZebSwap. Currently, ZebSwap is the core trading platform of MarsChain, a public chain under X Infinity.
(3) VooPay: A Comprehensive Digital Asset Payment and Management Solution
VooPay is a Web3 digital asset management platform focusing on efficient and secure digital asset management and Web3 transaction experiences, specifically providing users with comprehensive solutions covering digital currency payments and consumption. Voopay serves as the gateway for X Infinity digital asset payments, thereby deeply integrating various services including digital asset cards, Web3 wallets, and a diverse blockchain ecosystem, supporting convenient payments and exchanges in multiple cryptocurrencies, making it a key component for users to pay with digital currencies within the X Infinity ecosystem.
(4) Titan: A Bridge Connecting Real Assets and the Digital Economy
Titan is an RWA incubator focused on the seamless connection between real-world assets (RWA) and the digital economy. From the user's perspective, Titan does not directly impact the usage and consumption experience like the other three projects. This is because Titan is more focused on breaking down the barriers between traditional Web2 industries and Web3. It can be said that Titan is continuously supplying high-quality blood from Web2 into Web3, allowing more Web2 companies to undergo deep reforms through Web3 technologies and models, and providing more tangible investment opportunities for Web3 users. This is also a key reason why we classify Titan within the X Infinity financial system.
Currently, X Infinity has established a complete financial service ecosystem covering centralized and decentralized trading, comprehensive payment management, and the on-chain management of real assets within the financial system. However, this system is not an independent product; it is a key system closely integrated with other ecosystems of X Infinity. Moreover, to further improve its business model, X Infinity has also built a more comprehensive ecosystem in areas including infrastructure, the metaverse, and DAOs.
Three, X Infinity Product System**: A comprehensive business ecosystem empowered by blockchain**
In addition to the financial system, X Infinity has currently established a comprehensive commercial ecosystem development system that spans from the metaverse to Web3 tourism, from GameFi to DeFi, and from RWA to infrastructure. It is under the joint promotion of these ecosystems that X Infinity has completed its layout in over a hundred countries globally, with more than two hundred thousand active users.
(1) Metaverse and Games: MetaMars Leads the Way in "World Building"
X Infinity holds 78% of MetaMars, a Mars-themed Web3 metaverse platform built on blockchain technology, creating a "Mars ecosystem" for users that integrates virtual land trading, GameFi gameplay, social interaction, and NFT circulation. The virtual land, items, and other assets purchased by users are recorded on-chain, ensuring ownership is transparent and permanently traceable.
With the help of X Infinity blockchain technology, MetaMars breaks through the limitations of a single scene and deeply links with the GameFi project that is also part of the ecosystem and is 70% controlled by X Infinity:
First is Neo Fantasy, a fully autonomous IP idle card game where players can collaborate compliant assets from MetaMars with the race NFT cards collected in the game, expanding strategy combinations through cross-game circulation. Battle rewards (tokens, enhancement stones, etc.) can also contribute to the construction of the metaverse ecosystem;
Secondly, as a top 3D "claw machine" blockchain game on the Polygon network, Loser Chick not only integrates financial gameplay such as NFT minting and staking mining, but also allows MetaMars users to access on-chain assets, achieving value transfer of virtual assets in the metaverse and GameFi scenarios through "claw machine" interactions and financial services. This collaboratively builds a cross-game ecological closed loop of "metaverse + diverse games," allowing user assets and experiences to transcend the boundaries of individual projects.
(2) Web3****Life: Galactic Travel Reshapes Travel Scenarios
Galactic Travel, a Web3 travel platform under X Infinity, is an organic model that combines Web2 and Web3. As an integrated "Blockchain + Travel" booking platform in Web3, Galactic Travel supports payments in cryptocurrency and fiat currency, generates orders on-chain, provides on-chain verification, and offers global availability. In collaboration with voopay, it connects Web3 wallets and payment processes, presenting itineraries and asset data through a transparent user dashboard, empowering travel experiences with financial attributes, and linking the ecosystem of "Finance + Travel" scenarios.
(3) Blockchain + Incubation: Rocket Empowers Project Launch
Rocket under X Infinity is an IDO incubation platform, and it can be said that Rocket is an important Web3 expansion platform for X Infinity. With Rocket, the platform can continuously inject funds into early-stage projects, acting as a strategic launch hub, constantly discovering potential high-quality projects, thereby further enriching the ecological landscape of X Infinity. It achieves a multi-linear incubation model of holding and investing in sub-projects, which is also one of the core links of the entire ecological system of X Infinity.
Four, Diverse Management, Ecological Coordination, Using DAO as the Way
As a Web3 ecosystem, with more than a dozen holding platforms and hundreds of partner enterprises, it is evident that traditional management models are difficult to implement. Therefore, X Infinity still adopts the Web3 system in core management: using DAO organizations to determine the development of the ecosystem.
The projects and businesses mentioned earlier each have their own tracks and systems, but in terms of key development and resources, they are unified in decision-making and management through the M3 DAO and M3 HUB.
(1) M3 DAO: Decentralized "Decision-Making Brain"
As the core hub fully controlled by X Infinity, M3 DAO is the soul that connects the entire ecosystem. It is centered on "a diversified digital ecology of community governance," integrating the metaverse, Layer 2 public chains, and digital asset management capabilities to build an ecosystem that covers the entire value chain.
With M3 DAO at its core, three main products have emerged: MarsVerse (Interstellar Colonization Metaverse), MarsChain (a secure and efficient Layer 2 solution), and MarsProtocol (a financial protocol covering investment, DeFi, and asset management). This ecosystem not only incubates high-quality projects across various sectors but also integrates global resources, covering over 100 countries and regions.
Furthermore, relying on the "Community Builders" concept to create a node network, M3 DAO has gathered over 200,000 real users and loyal members, forming a "dual drive" with blockchain technology, promoting seamless integration of its projects from technology to users, and gradually constructing a "blockchain-driven digital living circle." This not only provides fundamental support for the projects under X Infinity but also, through an open and collaborative ecological logic, becomes the core engine supporting its global layout.
(2) M3 Hub: The "Connector" for Resource Integration
M3 Hub is more oriented towards being a "comprehensive service hub" within the ecosystem, providing unified resource allocation and capacity output for major projects. Its core functions include connecting with external resources, such as communicating compliance matters with relevant national regulatory bodies, expanding financing channels for its projects, and providing blockchain technology training for new partners.
Combined with the team's own "comprehensive professional capabilities"—the marketing team excels in traffic operation, financial experts are proficient in fund management, the legal team focuses on compliance construction, and technical backbone ensures system stability, the entire management system acts like an "invisible coordinating hub," ensuring that each sector within the ecosystem performs its duties while collaborating to promote an efficient and interactive development pattern.
5. After the breakdown, let's talk about the future
After a detailed breakdown of X Infinity, we found that it is more like an exploration of a new business model: continuously integrating venture capital, exchanges, traditional enterprises, games, and Web3, using blockchain and token economics to construct a whole out of Web2 and Web3. However, even the various giants mentioned at the beginning of the article have not truly walked this path.
Blockchain has only developed for more than a decade, and with the half-century development of the internet, we find that some emerging things always have to go through a long process to be accepted by users. For example, major payment systems have taken decades to prove that payment networks can conquer the globe through incremental innovation. What X Infinity is trying to prove is: can a new system based on the combination of Web3 and Web2 reconstruct business in a more radical way?
The answer to this question may determine whether Web3 stops at virtual finance or truly grows into the next generation of universal infrastructure. Of course, regardless of the outcome, X Infinity deserves to be recorded—it represents the most extreme commercial imagination and the boldest institutional experiment of this era.