French technology company announces a 10 billion euro Bitcoin acquisition plan

A publicly listed technology company in France recently announced an ambitious plan to raise over 10 billion euros for the acquisition of Bitcoin. The company, named The Blockchain Group, currently holds Bitcoin worth 160 million dollars, but its future goals are far beyond this.

On June 11, The Blockchain Group held a shareholder meeting and officially approved the Bitcoin treasury plan. The meeting approved increasing the company's financing capacity to over 10 billion euros to accelerate the implementation of the "Bitcoin treasury company" strategy. The company's goal is to increase the number of Bitcoins per share on a fully diluted basis.

This decision is a continuation of the company's strategic transformation. At the end of 2023, The Blockchain Group underwent a restructuring, divesting certain businesses and focusing on two profitable operating companies. In November 2024, the company officially announced its focus on accumulating Bitcoin, viewing it as core operating capital rather than a speculative asset.

Since announcing its new strategy, The Blockchain Group has made multiple acquisitions of Bitcoin. In November 2024, the company issued additional shares at a 70% premium to purchase approximately 15 Bitcoins. In December, it raised €2.5 million to acquire about 25 Bitcoins. In March 2025, the company issued convertible bonds to purchase 580 Bitcoins, bringing its total holdings to 620 Bitcoins. During the same period, the company's stock price increased by a cumulative 474%.

The Blockchain Group has set ambitious long-term goals. By 2029, the company plans to hold between 21,000 and 42,000 Bitcoins. By 2033, the target is to increase holdings to between 170,000 and 260,000 Bitcoins, approximately 1% of the total Bitcoin supply. To support this growth, the company plans to expand its financing scale to over 100 billion euros in the early 2030s.

The company's newly appointed director, Alexandre Laizet, will be responsible for the implementation of the Bitcoin strategy. Laizet has provided consulting services for several large French enterprises and has focused on the Bitcoin sector for the past five years. He believes that Bitcoin is approaching a critical turning point and expects 2025 to be the year when the banking industry enters the Bitcoin market.

Laizet stated that the strategy of The Blockchain Group is based on two core principles: first, to issue at a premium during financing, directly enhancing the interests of existing shareholders; second, to adopt a long-term perspective, measuring performance in Bitcoin. He emphasized that companies should invest more funds in Bitcoin, not just a small amount of cash as a hedge.

Although The Blockchain Group's plans are ambitious, there remains uncertainty regarding the market environment and regulatory outlook. Whether the company can achieve its grand goals will take time to verify. In any case, this move marks a significant shift in corporate attitudes towards Bitcoin and may have far-reaching effects on the entire industry.