Bitcoin U.S. Google Search Interest Hits 11-Month Low

Interest in Bitcoin (BTC) among United States users has decreased significantly. According to recent data, Google search volume for Bitcoin has dropped to its lowest level in 11 months. This decline comes as Bitcoin has been trading sideways, struggling to gain momentum in a difficult economic environment.

Will Bitcoin Search Volume Increase Soon?

Bitcoin has gained 18% this year, but Gold has performed better, rising 38% since the start of 2025

The report has stirred comments from different analysts. Some market experts also believe that if interest rates level off and investors feel more confident, they might start moving money from traditional safe investments, such as Gold, into faster-growing assets such as Bitcoin

Meanwhile, the drop in Google searches for Bitcoin often shows less interest from retail investors, usually when prices are stable. This decrease may indicate that mainstream investors are waiting for clearer market signals or a compelling reason to re-enter the cryptocurrency market.

In the past, increases in search interest have coincided with price changes, either price increases or sharp drops. As such, the current slowdown suggests a period of waiting rather than panic or excitement.

Gold Outpaces Bitcoin

At the beginning of the month, the price of gold surged to a record high following comments on inflation from U.S. President Donald Trump. On September 1, gold rose 1% to reach $3,485 per ounce. The rally was triggered after Trump posted on Truth Social that prices in the United States were “WAY DOWN” and that inflation was virtually nonexistent.

Notably, this spike comes after years of tight correlation between gold, Bitcoin, and the Nasdaq. IG market analyst Tony Sycamore noted that while the three assets have generally moved higher together, gold and BTC have recently diverged. It is also worth noting that the breakdown in correlation between gold and Bitcoin has been evident throughout 2025.

Vince Yang, co-founder of Ethereum layer-2 platform zkLink, noted that BTC has been “more tied to liquidity and market risk,” while gold remains the default haven. “Basically, they balance each other out rather than run side by side,” Yang explained.

Industry Experts Revealed Changes in Investment Choices

In May, Amy Lo, co-head of Wealth Management for Asia at UBS Group, spotlighted Bitcoin as a new trend among wealthy Asian investors. Amy Lo explained that many high-net-worth clients are now moving away from US dollar-based assets. Instead, they invest more in gold, Bitcoin, and Chinese markets.

Furthermore, she explained that rising tensions between China and the United States now allow investors to look for safer and more diverse options

Lo says more clients are investing in digital assets, commodities, and alternative investments. They believe these options will help protect their wealth during uncertain times. Likewise, clients want to spread their investments across different markets, not just those based in the United States.

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