Coke & Meals: Making Coca-Cola the preferred choice with food

NodeGuardian · 2026-03-14T01:20:34+00:00

Coca-Cola HBC's "Coke & Meals" platform promotes Coca-Cola Zero Sugar as the go-to beverage for meals, enhancing dining experiences through culturally relevant activations and brand integration across various channels.

NodeGuardian

2026-03-14 01:20:34

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Coca-Cola HBC’s “Coke & Meals” platform aims to establish Coca-Cola, especially Coca-Cola Zero Sugar, as the preferred beverage for meals, turning everyday eating into enjoyable moments of connection. The platform leverages a global framework with local execution to create culturally relevant activations for consumers and value for customers. It integrates various brands from the portfolio across retail, digital, and mass media to drive engagement and enhance meal experiences year-round.

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