TVB planea cambiar su nombre en chino a "Wireless Group", después de siete años consecutivos de pérdidas, obtuvo una ganancia neta de 59.29 millones de dólares de Hong Kong el año pasado

Hong Kong TVB plans to change its Chinese and English names.

On March 25, Television Broadcasts Limited (abbreviated as TVB; stock code: 00511.HK) announced that the company’s board of directors proposed to change the company’s English name from “Television Broadcasts Limited” to “TVB Limited,” and to change the company’s Chinese name from “电视广播有限公司” to “无线集团有限公司.”

Regarding the reasons for the proposed name change, TVB stated in the announcement that the company, together with its subsidiaries and associates (“the Group”), currently operates diversified media and entertainment businesses in Hong Kong, Macau, Mainland China, and overseas. The company operates terrestrial television and digital streaming platforms in Hong Kong and internationally, engages in the creation and production of television and music content, trains and manages artists, and earns revenue through licensing its intellectual property (IP) to third parties for commercial operations. Over the past sixty years since its establishment in 1965, the company has grown and evolved from a single television broadcasting organization to its current form. Therefore, the board believes that the proposed name better reflects the Group’s business identity, market positioning, and future development direction, and that the name change is in the overall interests of the company and its shareholders.

The announcement also stated that the proposed name change will not affect the rights of any shareholders or securities holders of the company, nor will it impact the company’s daily operations or financial condition.

On the same day, TVB disclosed its 2025 annual results announcement. During the reporting period, the company’s revenue was HKD 3.192 billion, a decrease of 2.02% year-on-year; EBITDA (earnings before interest, taxes, depreciation, and amortization) was HKD 365 million, an increase of 23.73%; attributable profit to shareholders was HKD 59.29 million, turning from loss to profit, compared to a loss of HKD 491 million in the same period last year; earnings per share were HKD 0.13.

According to Wind data, this is the first time since 2018 that TVB has achieved a full-year profit. From 2018 to 2024, TVB had suffered losses for seven consecutive years, with total accumulated losses reaching HKD 3.09 billion.

Regarding specific businesses, in 2025, TVB’s television broadcasting revenue was HKD 1.896 billion, an increase of 9.32%; digital media revenue was HKD 388 million, up 3.39%; Mainland China business revenue was HKD 621 million, down 27.11%; international business revenue was HKD 287 million, down 3.13%.

The financial report shows that the growth in television broadcasting revenue was mainly driven by advertising income. TVB stated in the announcement that despite the continued weakness of the Hong Kong advertising market, last year the company’s terrestrial TV channels saw a 15% year-on-year increase in advertising revenue, mainly driven by strong demand from large corporate clients. Additionally, after the group regained advertising marketing rights for Guangdong channels from its broadcasting partners in 2024, it launched the Greater Bay Area “B-roll” TV advertising product, which tripled its revenue contribution.

For Mainland China operations, revenue declined due to a decrease in co-produced dramas compared to 2024 and a slowdown in overall market activity. Nevertheless, TVB’s drama “Queen of News 2” was launched in November 2025, performing well commercially and generating significant advertising and sponsorship income for its Mainland China co-producers Youku and the group in Hong Kong.

Furthermore, in content creation, TVB adopted artificial intelligence tools in 2025. In September 2025, the group launched its first AI-generated short drama “In My Heart, You Are Unique” on TVB Plus and myTV SUPER, which was streamed on Tencent Video. The group subsequently released more AI-generated dramas and plans to continue launching related works in 2026.

Looking ahead to 2026, TVB expects modest growth in advertising revenue for the television broadcasting division. Additionally, in the Mainland China division, five co-produced dramas are currently in different stages of production and are expected to be launched in 2026. These include: “Goddess of Justice,” “The Bidding of the Couple,” and “Imitating Life” in collaboration with Youku; “Rose War” with Tencent Video; and “Table Bottom” in cooperation with Mainland China’s YaoKe Media.

According to Dazhihui VIP, as of the close on March 25, TVB’s stock price was HKD 2.85 per share, up 1.06%, with a total market capitalization of HKD 1.33 billion.

Reporter: Guo Shasha, The Paper