Honda reporta su primera pérdida anual en la historia, con ventas en el mercado chino cayendo por quinto año consecutivo

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Honda faces its first annual operating loss after going public.

On March 12, Honda said it expects an operating loss of 270 billion—570 billion yen for fiscal year 2025 (April 2025–March 2026); it expects a net loss of 420 billion—690 billion yen.

Previously, Honda’s operating performance had already seen a sharp decline. As of the third fiscal quarter of 2025, Honda’s operating profit had fallen year-on-year for a fourth consecutive quarter. However, at that time, Honda still maintained its target of 550 billion yen in operating profit for fiscal year 2025, which differs greatly from the loss projections in this latest update.

On the same day, Honda also said it had canceled some of its plans to research, manufacture, and sell electric vehicles in the U.S. market. Previously, Honda had been relatively aggressive in its electrification transition and had set a goal to fully shift to new energy vehicles by 2040. But in the face of multiple pressures such as changes in market demand and corporate transformation, Honda has had to significantly adjust its electrification strategy; it is reported that this move will result in cost losses of up to 2.5 trillion yen for Honda.

In addition to difficulties in its electrification transition, Honda is also struggling in the Chinese market. In 2025, Honda sold 25k vehicles worldwide, down 7.5% year-on-year. But in China, annual sales were only 645k vehicles, down 24% year-on-year—already the fifth consecutive year of decline for Honda in China. (China Economic Net reporter Guo Yue)

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