La razón de la caída abrupta en los precios de las memorias RAM ha sido identificada: la demanda de los consumidores está siendo suprimida, los comerciantes están acumulando inventario y no hay quien asuma la compra.

China News by UPRO 31 March: With the surge in demand for AI computing power, global memory capacity was once in short supply, and the prices of related products kept climbing all the way, having a profound impact on the entire consumer electronics industry.

Starting from last week, the memory market prices, which had been holding up strongly at one point, showed a very clear pullback. According to the latest feedback from the Shenzhen Huaqiangbei market, since last Wednesday, multiple mainstream memory products have entered a price-cut mode.

At present, the price of 16G memory has dropped sharply from about 900 yuan last week to around 700 yuan; the price of 32G memory has generally fallen by about 300 yuan, and for some brands, the price-cut magnitude even directly reaches 30%.

Despite the significant price plunge, and despite the noticeably stronger willingness of upstream distributors to ship, the end-user market has not warmed up quickly as a result. Such price fluctuations reflect that both sides of market supply and demand are going through a fierce psychological game.

Since the price-hike wave began in the fourth quarter of last year, due to excessively high hardware costs, the purchasing desire of many individual consumers has been severely curbed. Many users, to save on expenses, have had to choose smaller-capacity specifications, or simply turn to the second-hand market to look for replacements.

Consumers’ holding-and-waiting approach with cash directly leads to the ongoing sluggishness in market deal volume. Many Huaqiangbei merchants admit that last year’s irrational price hikes dealt a huge blow to their business; the reduction in shipments is the core reason behind the price cuts that are now being forced. After overextending the market potential with high prices, it has become an inevitable choice for memory prices to return to rationality.

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