【9992】Pop Mart Wang Ning: ¡No solo Labubu! Conectando la cadena industrial de IP y artistas, creando una plataforma cultural de IP

泡泡瑪特（09992）行政總裁王寧接受央視訪問時表示，正尋求將旗下知識產權（IP）的應用範圍，由玩具拓展至更多領域，包括時尚、主題公園、影片等，以建立更具持續性的品牌系列。

He mentioned that the company is a mechanized IP platform and that the operation of the IP will not be affected by the preferences of any one individual within the company, and that efforts are made to give choices and decision-making power to the artists, emphasizing that the company provides resources to the artists and connects the industry with the IP.

有信心其他IP得到大眾喜愛

The market is concerned about the sustainability of the popularity of Labubu, a well-known brand under Pop Mart, but Wang Ning is confident in the IP portfolio, believing that the IP will gradually become beloved by the public. During the development process, they have explored methods for IP operation, managing the IP in a healthier way, including its platform mechanism, and in the future will create more good works.

對於將Labubu搬上大銀幕，他解釋，Labubu本身是繪本，已有很多故事，認為具豐富其內容的潛力，而電影能有助增加IP的厚度，現時是很好的時機將Labubu讓更多人了解。

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