Empresas estatales participan, subastas de terrenos de Beijing recaudan 2.607 mil millones de yuanes en una semana

Beijing closed the first quarter with a total land transaction revenue of 2.607 billion yuan.

On March 20, the plots in the East District Phase IV of Zhongguancun Science Park, Changping District, including CP00-1201-0013, were auctioned. Mingjia Real Estate won with a starting price of 1.688 billion yuan, with a floor price of approximately 25,800 yuan/m².

Prior to this, on March 17-18, the plot 05-02-21-1 in Shunyi New Town, Renhe Town, was acquired by Beijing Renhe Risheng Real Estate Co., Ltd. at a starting price of 348 million yuan, with a floor price of about 15,400 yuan/m². Another land parcel, SY00-3101-0037, a primary development project at the Hedong Station of Line M15 in Shunyi District, was purchased by Beijing Zhuzong Jing Shun Real Estate at a starting price of 571 million yuan, with a floor price of about 14,000 yuan/m².

Zhang Kai, head of land market research at the China Index Academy, stated that the three plots were sold at reserve prices, all supported by state-owned enterprises, reflecting current market sentiment and regional competition patterns. High-quality, low-density land remains reliant on state-owned enterprises for support under the dual constraints of capital and confidence. Additionally, after entering the market, how to stand out in fierce competition has become a key test of later operational capabilities.

Changping plots surrounded by competitors

The plots in the East District Phase IV of Zhongguancun Science Park, Changping, were sold with support from district-owned state enterprises.

This is a land parcel composed of three residential plots (0013, 0015, 0039) and one kindergarten plot (0016).

Among them, plots CP00-1201-0013, 0015, and 0039 are classified as second-class residential land, with land areas of approximately 0.99 hectares, 1.98 hectares, and 3.51 hectares, respectively. The above-ground building scales are about 1 hectare, 2 hectares, and 3.54 hectares, with a floor area ratio of 1.01, height limit of 18 meters (some parts up to 24 meters), and green space ratio of 30%. Plot 0039 is the largest and most regular, while the other two are irregular quadrilaterals, which may affect subsequent building layouts. According to relevant documents, there is encouragement for connecting underground spaces between plots 0013 and 0015.

Plot 0016 is designated for kindergarten use, with a land area of about 0.48 hectares, a floor area ratio of 0.8, a building scale of approximately 3,840 square meters, a height limit of 16 meters, and a green space ratio of 30%. It is planned to build a kindergarten with 12 classes.

Geographically, the plots are located in the Nanshao area outside the Sixth Ring Road in Changping, about 2.5 km from Nanshao Station on the Changping Metro Line. Nearby, there are commercial and educational resources such as the World City Changping No.5 Middle School. To the west, the plots border Baifuquan Wetland Park, highlighting ecological resources, and feature characteristics of an “ecologically superior, transit-oriented” improvement zone.

Industry insiders believe that under the planning conditions of a floor area ratio of only 1.01 and a height limit of 18 meters, the land is endowed with a pure “villa” gene. Future products are expected to mainly include low-density improvements such as stacked villas and courtyard houses.

Overall, despite the good quality of the land, the surrounding area is in a state of “hunting” by competing projects.

Adjacent is the already mature low-density community Rongchuang Changtan No.1, mainly consisting of stacked villas and mountain-view apartments, which has long accumulated a customer base in the region. Currently, second-hand housing prices are about 42,000 yuan/m².

About two kilometers north of the land, there are three large projects on sale. The floor price of Jianfa Guantangfu, launched in 2023, is also 26,000 yuan/m², with nearly 1,800 units sold and close to 1,400 units transacted, mainly for first-time and improved housing. Also launched in the same year, Wutongshan Yu is a large project with 1,200 units, with more than half of the units already signed. The most recent is Longfor Enxiang Lingyun Song, opened in November last year, with fewer than 50 units signed within half a year.

Furthermore, the Shahe Higher Education Park area, just one metro stop away, has new projects such as Wutong Xingchen, Zhuzong Qingyuefu, and Beijing Construction Jia Jingli, with a total inventory approaching 4,000 units across six projects.

Zhang Kai noted that only one developer registered for this land auction, and it was sold at reserve price, reflecting a cautious attitude toward low-density, long-cycle projects outside core areas. Although the floor price has certain advantages, competition within the sector is fierce. After entering the market, projects will face pressure from existing properties like Jianfa Guantangfu, product strength challenges from Longfor Lingyun Song, and price competition from Wutongshan Yu. Future success will depend on differentiated positioning, such as “low total price stacked villas.”

Industry insiders say that land prices are controllable, but the very low floor area ratio limits development to high-margin products like villas and apartments. In a market dominated by first-time buyers and renovation needs, developers must sell luxury homes while ensuring quick absorption, which is a significant test of the developer’s development and marketing capabilities.

Shunyi two plots attract 919 million yuan

Two low-density plots in Shunyi were also supported and acquired by state-owned enterprises.

One, in the Shunyi New Town District 5, was purchased for 348 million yuan by Renhe Risheng, owned 100% by Beijing Shunyi Chengguan Garment Factory. This enterprise, affiliated with Renhe Town (district office), is a grassroots state-owned company responsible for land development, resettlement housing, and asset operation.

The plot in District 5 is relatively small, with a land area of 1.57 hectares, a planned construction area of about 22,600 m², a low floor area ratio of 1.44, and a height limit of 60 meters, aiming to develop low-density, improved residential products. This aligns with the recent trend of transitioning from “just-needed entry” to “quality renovation” in the Renhe area.

Located in the core of Shunyi Old Town, the surrounding ecological and public service facilities are mature. It is near Renhe Park and Shunyi Park, with dual green lungs, and supported by Beijing Children’s Hospital Shunyi Women and Children’s Hospital and Shangpin City Outlet, forming a reasonably sized livable area.

The M15 Line Hedong Station A plot in Shunyi was acquired by Zhuzong at 571 million yuan. A poster from Beijing Urban Construction Xiangye Co. also features logos of Beijing Urban Construction and Xiangye, seen as a signal of joint development by Zhuzong and its sister company Beijing Urban Construction.

The product features strong marginal optimization. The plot’s floor area ratio is only 1.3, lower than other nearby plots and competitors, providing a basis for planning high-yield apartments. The transaction floor price of 14,000 yuan/m² also offers a safety margin in costs. The plot is about 400 meters straight-line distance from Fongbo Station on Metro Line 15, with river views along the Chaobai River, creating a “high-efficiency commute + ecological premium” dual value.

Although the supporting facilities are still in the “planned implementation” stage and the urban interface is not yet mature, the cost advantages give developers more room for quality refinement. Future pricing can target both first-time buyers and improvement needs, offering strategic flexibility.

Zhang Kai said that among Shunyi’s sectors, Renhe has a distinctive positioning. The Xin Guozhan/Tianzhu sector focuses on high-end improvements, attracting developers like Mawan known for high-end products; Mapo sector is similar to Renhe, in a “warm zone,” emphasizing government services and mature neighborhoods; Renhe, with lower entry barriers and prominent ecological landscapes, aims for cost-effectiveness. These sectors form a complementary pattern, while the East Wind Shopping Mall area in Shunyi Old Town remains irreplaceable due to scarce land supply.

According to the Beijing 2026 Construction Land Supply Plan released by the Beijing Planning and Natural Resources Commission, the supply of commercial residential land is set at 200-240 hectares, continuing the four-year trend of reduced land supply from 240-300 hectares in 2025.

“Market segmentation is deepening, showing a clear K-shaped trend—competition for core plots remains fierce, while non-core suburban plots are adjusting land prices and floor area ratios to focus on ‘price stability’ and ‘sales security,’” Zhang Kai concluded.