Baidu: Ingresos de 129.1 mil millones de yuanes en 2025, la proporción de ingresos de negocios de IA en el cuarto trimestre alcanza el 43%

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Shanghai Securities News China Securities Network News (Reporter Liu Xuan) February 26, Baidu released its Q4 and full-year 2025 financial reports, with total revenue reaching 129.1 billion yuan in 2025 and AI business revenue reaching 40 billion yuan; in Q4, Baidu achieved total revenue of 32.7 billion yuan, a year-on-year increase of 5%, with AI business income accounting for 43% of Baidu’s general business income, exceeding market expectations.

The financial report shows that in 2025, AI cloud revenue increased by 34% year-on-year, AI application annual revenue surpassed 10 billion yuan, and AI native marketing service revenue grew by 301% year-on-year. In December, Wenxin Assistant reached 202 million monthly active users; since the Spring Festival red envelope activity started, Wenxin Assistant’s monthly active users increased fourfold year-on-year.

In addition, Luobo Kuaipao’s global travel service trips in Q4 2025 reached 3.4 million, a year-on-year increase of over 200%; the weekly peak of travel trips within the quarter exceeded 300,000. As of February 2026, Luobo Kuaipao has provided over 20 million global travel services, covering 26 cities worldwide.

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