Empresas estatales participan, subastas de terrenos de Beijing recaudan 2.607 mil millones de yuanes en una semana

Beijing’s first quarter land auction concludes with a total of 2.607 billion yuan raised.

On March 20th, the land parcels in Changping District’s Zhongguancun Science Park East Phase 4, including CP00-1201-0013, were sold, with Mingjia Real Estate winning at the starting price of 1.688 billion yuan, with a floor price of about 25,800 yuan/m².

Prior to this, on March 17th-18th, the Shunyi New Town Block 5, 05-02-21-1, was acquired by Beijing Renhe Risheng Real Estate Co., Ltd. at a starting price of 348 million yuan, with a floor price of about 15,400 yuan/m². Another land parcel in Shunyi District, M15 Line Hedong Station A, land development project SY00-3101-0037, was purchased by Beijing Zhuzong Jingshun Real Estate at a starting price of 571 million yuan, with a floor price of about 14,000 yuan/m².

Zhang Kai, head of land market research at the China Index Academy, stated that the three land parcels were sold at starting prices, all supported by state-owned enterprises, reflecting current market sentiment and regional competition patterns. High-quality, low-density land remains reliant on state-owned enterprises for support under the dual constraints of capital and confidence. Additionally, after entering the market, how to stand out in fierce competition has become a key test of later-stage operational capabilities.

Changping Land Parcel Surrounded by Competitors

The land parcels in Zhongguancun Science Park East Phase 4 were sold with support from district-owned state enterprises.

This includes a land parcel composed of three residential plots (0013, 0015, 0039) and a kindergarten plot (0016).

Among them, CP00-1201-0013, 0015, and 0039 are second-class residential land, with land areas of approximately 0.99 hectares, 1.98 hectares, and 3.51 hectares, respectively. The above-ground building scales are approximately 1 hectare, 2 hectares, and 3.54 hectares, with a plot ratio of 1.01, height limit of 18 meters (some parts up to 24 meters), and green space ratio of 30%. The 0039 plot is the largest and most regular, while the other two are irregular quadrilaterals, which may affect subsequent building layouts. According to relevant documents, there is encouragement for connecting the underground spaces of plots 0013 and 0015.

The 0016 plot is designated for kindergarten use, with a land area of about 0.48 hectares, a plot ratio of 0.8, a building scale of approximately 3,840 square meters, a height limit of 16 meters, and a green space ratio of 30%. It is planned to build a kindergarten with 12 classes.

In terms of location, the land is situated outside the Sixth Ring Road in Changping, in the Nanshao area, about 2.5 km from Nanshao Station on the Changping Metro Line. Nearby, there are commercial and educational resources such as the World City Changping No.5 Middle School. To the west is the Baifuchuan Wetland Park, highlighting ecological resources, presenting characteristics of an “ecologically superior, transit-oriented” improvement zone.

Industry insiders believe that under the planning conditions of a plot ratio of only 1.01 and a height limit of 18 meters, the land has been endowed with a pure “villa-level” gene. Future products are expected to mainly include low-density improvements such as stacked villas and courtyard houses.

Overall, despite the good quality of the land, the surrounding area is in a state of “hunting” by competing projects.

Adjacent is the already mature low-density community Rongchuang Changtan No.1, mainly consisting of stacked villas and mountain-view apartments, which has long accumulated a customer base. Currently, second-hand housing prices are about 42,000 yuan/m².

About two kilometers north of the land, there are three large projects on sale. The floor price of Jianfa Guantangfu launched in 2023 is also 26,000 yuan/m², with over 1,800 units sold and nearly 1,400 transactions, mainly for first-time and improved housing. Tongshan Yu, launched the same year, is a large project with 1,200 units, with more than half already signed. The most recent is Longfor Enxiang Lingyun Song, opened less than half a year ago, with fewer than 50 contracts signed so far.

Furthermore, the Shahe Higher Education Park area, just one metro stop away, also has new projects such as Wutong Xingchen, Zhuzong Qingyuefu, and Beijing Construction Jiajingli, with a total inventory approaching 4,000 units across six projects.

Zhang Kai noted that only one bidder participated in this land auction, and it was sold at the starting price, reflecting cautious attitudes toward low-density, long-cycle projects outside core areas. Although the floor price has certain advantages, competition within the sector is fierce. After entering the market, projects will face pressure from existing properties like Jianfa Guantangfu, product challenges from Longfor Lingyun Song, and price competition from Wutong Yu. Future success will depend on differentiated positioning, such as “low total price stacked villas.”

Industry insiders say that land prices are controllable, but the very low plot ratio limits development to high-premium products like villas and apartments. In a market dominated by first-time buyers and renovation projects, developers must sell luxury homes while ensuring quick absorption, posing a significant test for the development and marketing capabilities of this district-owned enterprise.

Shunyi Two Land Parcels Raise 919 Million Yuan

Two low-density land parcels in Shunyi were also acquired with support from state-owned enterprises.

One, purchased for 348 million yuan, is in the Renhe Risheng project in Shunyi New Town, owned 100% by Shunyi Chengguan Garment Factory. This enterprise, affiliated with Renhe Town (district office), is a grassroots state-owned company responsible for land development, resettlement housing, and asset management.

The land parcel in Shunyi New Town’s Block 5 is relatively small, with an area of 1.57 hectares, a planned construction area of about 22,600 m², a low plot ratio of 1.44, and a height limit of 60 meters, aiming to develop low-density, improved residential products. This aligns with the recent transition of the Renhe area from “first-time entry” to “quality renovation.”

Located in the core of Shunyi’s old town, the area has mature ecological and community facilities. It is adjacent to Renhe Park and Shunyi Park, providing dual green lungs, along with medical facilities like Beijing Children’s Hospital Shunyi Women and Children’s Hospital, and commercial support from Shangpin City Outlet, forming a reasonably sized livable circle.

The M15 Line Hedong Station A land parcel was acquired by Zhuzong with 571 million yuan. A poster from Beijing Urban Construction Xiangye Co. also features both Beijing Urban Construction and Xiangye logos, seen as a signal of joint development by Zhuzong and its sister company Beijing Urban Construction.

The product features strong marginal optimization. The plot ratio is only 1.3, lower than other nearby parcels and competitors, providing a basis for planning high-rent apartments. The transaction floor price of 14,000 yuan/m² also offers a safety margin in costs. The land is about 400 meters straight-line distance from Fongbo Station on Line 15, with river views along the Chaobai River, creating a “high-efficiency commute + ecological premium” dual value.

Although supporting facilities are still in the planning stage and the urban interface is not yet mature, the cost advantages give developers more room for quality refinement. Future pricing can target both first-time buyers and improved housing needs, offering strategic flexibility.

Zhang Kai pointed out that among Shunyi’s sectors, Renhe has a distinctive positioning. The Xin Guozhan/Tianzhu area focuses on high-end improvements, attracting developers like Mawan known for luxury projects; Mapo is similar to Renhe, in a “warm zone” emphasizing government services and mature neighborhoods; Renhe, with lower entry barriers and prominent ecological landscapes, aims for cost-effectiveness. These sectors form a complementary pattern, while the East Wind Shopping Mall area in the old town remains irreplaceable due to scarce land supply.

According to the Beijing Urban Planning and Self-Development Committee’s 2026 land supply plan, the flexible supply of commercial residential land is set at 200-240 hectares, continuing the four-year trend of reduced land supply from 240-300 hectares in 2025.

“Market segmentation is deepening, showing a clear K-shaped trend—core areas still fiercely competitive, while non-core suburban sectors are adjusting by lowering land prices and plot ratios, returning focus to ‘price stability’ and ‘absorption security’,” Zhang Kai concluded.