OPPO’s Mother’s Day marketing campaign backfired, originally telling the story of a fangirl’s emotional needs, but people pointed out it seemed to promote extramarital affairs.

The controversial content was: My mom has two “husbands,” one is my dad, and the other she sees twice a year. She usually doesn’t dress up when dating my dad, but with the other, she’s eager to wear a wedding dress.
Netizens believed the content promoted incorrect values; others argued it was just a “joke.”
Now OPPO has apologized and withdrawn the campaign. But in a highly gender-sensitive and heated public opinion environment, the company’s actions did not quell the controversy.
Previously, a fangirl coincidentally met her idol Jackson Wang on her wedding day, joking that Jackson Wang was her real husband, sparking nationwide discussion, and even a bride requested her groom to wear idol’s standee and mask for wedding photos.
Of course, fans think calling the idol “husband” is fine; the problem is that OPPO’s target audience for marketing is not connected to fan circles at all...