ByteDance en 2025 alcanza un porcentaje récord en ingresos en el extranjero, la inversión en IA provoca una caída del 70% en las ganancias netas de la empresa

36Kr exclusive has learned from an informed source that ByteDance’s overseas revenue will grow by nearly 50% in 2025, far exceeding the approximately 20% growth in domestic revenue, with the proportion of overseas business revenue increasing from 25% in 2024 to over 30%, reaching a new high. TikTok’s e-commerce business is the main driver of ByteDance’s overseas revenue growth. However, while overseas business has helped ByteDance’s revenue continue to rise, the company’s net profit in 2025 has declined by over 70%. The aforementioned informed source stated that the sharp decline in net profit is due to ByteDance significantly increasing its investment in AI business in the third and fourth quarters of last year, and this huge investment has also caused the company’s net profit margin in 2025 to decline sharply year-on-year.